Director of Marketing — Scale DTC Healthcare Brand

A quick word on fit: if you need a big budget handed to you, a team already in place, or a refined playbook to follow, this probably isn't the right role. But if you're drawn to the idea of an uncontested category, a product with a $600 average order that already sells, and a CEO who will hand you the keys, work with you on execution and back your calls — the chance to take something small and make it big — keep reading. We're hiring one person to own this outcome, with a real path to a CMO role. Most marketers spend their careers fighting over scraps in crowded categories. This is the opposite. we are one of the only companies in America shipping custom, impression-based full dentures entirely from home — real, dentist-directed prosthetics at half the clinical price, printed in our own USA-based 3D lab. 40 million Americans are missing all their teeth, our average order is around $600, and we're doing $400-600K/year on marketing foundations that have barely been touched. The product works. The market is massive and wide open. The only thing missing is the marketer who scales it. That's where you come in. THE MISSION Take our small paid-media foundations — Google Ads, Facebook Ads, and Vibe.co streaming/CTV ads — and scale us past $1M in annual sales. Hit that milestone and you earn a $10,000 bonus, and we open the conversation about full-time employment, a CMO title. WHAT YOU'LL DO You'll work directly with the CEO the entire way through. This is strategy plus execution, not a single-channel media buyer gig. Audit each channel (Google Ads, Facebook, Vibe.co CTV) and build a plan for what to scale, fix, or kill Evaluate the full customer funnel — landing pages, checkout, email — and find the leaks before pouring in more spend Work with influencers and creators to generate ad content that resonates with a 35-55+ audience Hire and manage freelancers for discrete projects (design, video, copy) rather than doing everything yourself Report on what's working with real numbers, and adjust fast STRUCTURE AND PAY Roughly 10 hours/week to start but grows as results grow. Weeks 1-2: onboarding into our systems. After that, we expect scaling and changes to begin 3-6 month trial period to prove you can move the revenue needle Scale us past $1M-1.5M annual sales: $10,000 bonus, full-time offer, and a path to CMO. WHO WE'RE LOOKING FOR You've scaled paid acquisition for a DTC/ecommerce brand before, ideally from low six figures to seven figures You think in funnels and unit economics (CAC, AOV, ROAS), not just ad platforms You're comfortable being the marketing leader — making calls, delegating to freelancers, owning outcomes Experience marketing to older demographics or in health/medical DTC is required You can run autonomously on 10 hrs/week but communicate proactively and execute with the CEO HOW TO APPLY Answer the screening questions. Proposals that ignore them won't be considered. Start your cover letter with the word "Dentures" so we know you read the full post.