Ecommerce Customer Journey, AI & Website Experience Specialist

*Please do not email or call my businesses to respond to this job* We operate two successful retail brands with physical stores and ecommerce websites: Becca Rose [www.beccarose.com](http://www.beccarose.com) Desert Rose [www.desertrosemystic.com](http://www.desertrosemystic.com) We are looking for an experienced ecommerce strategist, UX designer, and implementation specialist to help us transform our websites from product catalogs into immersive customer experiences that reflect the feeling of visiting our stores in person. ## About Our Brands Our stores are built around transformation, discovery, self-care, wellness, spirituality, beauty, connection, and personal guidance. Customers often visit us looking for support, answers, inspiration, gifts, wellness products, skincare, jewelry, or spiritual tools. Our physical stores create a sense of relief, discovery, calm, and connection. Our websites currently function more like product catalogs than guided customer experiences. We want to change that. ## Our Goal We want visitors to feel as though they are entering an oasis online. Rather than simply browsing products, customers should feel guided toward the products, collections, and resources most relevant to their needs. We want to recreate the experience of speaking with a knowledgeable team member in-store. ## Examples of What We Are Looking For We are interested in ideas and implementation such as: * Guided shopping experiences * Interactive product finders * Customer quizzes * Personalized recommendations * Need-based navigation * Decision trees * Wellness journeys * Skincare journeys * Gift-finding experiences * Spiritual support pathways * AI-assisted customer guidance For example: A visitor may arrive looking for support with: * Eczema * Psoriasis * Stress * Sleep * Anxiety * Spiritual growth * Energy support * Self-care * Gift shopping Rather than forcing them to browse product categories, we would like to guide them toward the products, collections, and resources that best fit their needs. ## AI-Assisted Customer Guidance We are particularly interested in exploring AI-powered customer guidance tools that can help recreate the experience of interacting with a knowledgeable team member. The goal is not simply answering customer service questions. The goal is helping customers discover products, collections, education, and resources that fit their unique needs. If you have experience implementing AI-assisted shopping experiences, recommendation engines, guided product discovery tools, conversational commerce, or AI customer journey solutions, please include examples. ## Existing Systems We currently utilize Lightspeed Retail and Lightspeed Ecommerce. Inventory synchronization between retail and ecommerce is critical. We are open to recommendations regarding website architecture, platform improvements, AI integrations, customer journey tools, and ecommerce experience improvements. However, any proposed solution must maintain reliable inventory synchronization between our retail and ecommerce operations. ## Existing Support We have a Virtual Assistant available to assist with: * Product organization * Category cleanup * Collection management * Product tagging * Data entry * Backend administrative tasks We are looking for someone who can provide strategy, design direction, implementation, or developer management rather than spending project hours on catalog maintenance. ## Desired Deliverables Phase 1: * Website audit * Customer journey recommendations * Navigation recommendations * Homepage recommendations * Mobile experience review * Conversion optimization recommendations Phase 2: * Wireframes and design recommendations * Guided customer journey design * Product discovery improvements * Experience improvements across both websites * AI customer guidance recommendations Phase 3: * Direct implementation OR * Management of implementation through a developer Our preference is to work with someone who can either implement the recommendations directly or coordinate implementation so we do not need to manage developers ourselves. ## Required Experience * Ecommerce UX Design * Customer Journey Design * Conversion Rate Optimization * Ecommerce Merchandising * Website Strategy * User Experience Design * Ecommerce Implementation Experience with Lightspeed Ecommerce is strongly preferred. Please explain your experience with Lightspeed Ecommerce and whether you would recommend improving the existing platform or utilizing another customer-facing solution while maintaining inventory synchronization. ## When Applying Please include: 1. Examples of ecommerce websites you have redesigned or improved. 2. Measurable results achieved (conversion rate improvements, revenue growth, average order value improvements, engagement improvements, etc.). 3. Your experience with Lightspeed Ecommerce or similar ecommerce platforms. 4. If you visited our websites today, what are the three biggest opportunities for improvement? 5. How would you approach creating a guided customer journey for visitors seeking support with wellness concerns, skincare concerns, gift shopping, jewelry, or spiritual growth? 6. Have you implemented any AI-powered shopping assistants, guided recommendation tools, conversational commerce experiences, or AI customer support systems? If so, please describe the project and measurable results. 7. Please provide a Loom video (2-5 minutes) introducing yourself and explaining why you are a good fit for this project. To confirm you have read this posting, please begin your proposal with the phrase: "Experience drives conversion."