Ecommerce Email Marketing Expert Needed (Strategy + Conversion Optimization, Not Just Copywriting)

We’re looking for an ecommerce email marketer to solve one specific challenge: - Turn people who join our email list for a free resource, such as a trail GPX file, into paying customers for our a physical trail prints that is meaningful to them. - Create an initial email sequence that delivers the promised value and naturally introduces the product without overwhelming subscribers with sales emails. - Develop the ongoing email strategy for subscribers who do not purchase during the initial sequence. - Determine the timing, messaging, formatting, segmentation, automation, and offers used throughout the funnel. - Implement, test, and optimize the funnel based on purchases and revenue—not simply open rates or clicks. - Build a repeatable system that can be scaled through organic content and paid advertising once it proves successful. When applying, respond directly to the specific challenge described above and explain how you would approach it. Generic applications or applications that do not directly address what we have written will not be considered. About us: We creates collectible trail prints for mountain bikers. Our artwork represents the trails, rides, and memories that become part of a rider’s identity. We generate email leads through organic social content by offering valuable mountain biking resources, such as trail GPX files. When a lead-generation concept performs well organically, we may also put paid advertising behind it to grow the list.