Ecommerce & Social Media Marketing Specialist

Position Title Ecommerce & Social Media Marketing Specialist Primary Objective Increase traffic, followers, and sales across: • Shopify • Whatnot • TikTok Shop • Poshmark • eBay • Instagram • Facebook • Pinterest • Amazon Shop • Poshmark while improving SEO, product listings, and live-selling performance. Responsibilities Website & Shopify • Improve Shopify store design and user experience and website, www.thefrugalteacher.com • Optimize homepage, collections, and product pages • Create banners and promotional graphics • Improve mobile shopping experience • Install and manage Shopify apps • Create landing pages for promotions SEO • Keyword research • Product SEO optimization • Collection page optimization • Blog creation • Meta titles and descriptions • Internal linking strategy • Improve Google rankings Product Listings • Create and optimize listings • Write SEO-friendly titles • Create compelling descriptions • Upload images • Organize collections • Manage inventory synchronization • Cross-list products to eBay and Poshmark Social Media Marketing • Create daily content • Schedule posts • Reels and short-form videos • Product highlights • Whatnot show promotions • TikTok Shop promotions • Community engagement • Growth campaigns Live Selling Support • Promote upcoming Whatnot shows • Create countdown posts • Build email campaigns • Post live reminders • Repurpose show clips into social content Analytics & Reporting Weekly report including: • Shopify traffic • SEO rankings • Social growth • Email subscribers • Sales by platform • Whatnot performance ________________________________________ Weekly Expectations Daily • 3 social posts • 1 short-form video • Optimize 30 product listings Weekly • Add 50+ new listings • Improve SEO on 10 pages • Create 5–10 marketing graphics • Promote all scheduled Whatnot shows Monthly • Grow social followers by 5–10% • Increase website traffic • Improve search rankings • Increase email subscribers • Improve conversion rates ________________________________________ Skills Required • Shopify • Canva • ChatGPT • SEO • TikTok Shop • Whatnot • Poshmark • eBay • Social Media Marketing • Basic Graphic Design • WordPress (preferred)