Editorial Portrait Retouching for Online Magazine

CREATIVE BRIEF: Editorial Portrait Retouching for Online Magazine PROJECT GOAL Create editorial-style images for a feature article in a leading floral magazine. The subject is the Founder of an online B2B floral marketplace connecting flower growers in Colombia and Ecuador with buyers in North America. The final images should communicate: -- Flowers -- Logistics and shipping -- International trade -- Business leadership The final images should look like they belong in a magazine article, NOT an advertisement. SOURCE IMAGES Two professional studio photos will be provided: -- Seated portrait (landscape orientation) -- Standing portrait (portrait orientation) DELIVERABLES Step 1: Three Concepts Using the seated portrait, create three different concepts. Each concept should show: -- Flower placement -- Shipping box placement -- Background style -- Overall composition The concepts can be rough drafts for review. Step 2: Final Seated Portrait After one concept is approved, create one final high-quality image. This will be the primary image for publication. Step 3: Final Standing Portrait Create one final version of the standing portrait using the same style and design elements approved in the seated portrait. This image should look like part of the same photo series. DESIGN DIRECTION: Flowers: Insert flowers as if they came out of a box delivered from a wholesaler. Namely, many stems of the same color and variety. SEE THE ATTACHED MOCK UP PHOTO FOR REFERENCE Flowers should include -- Red Garden Roses -- White Jumbo Hydrangea -- Mixed Color Ranunculus -- Mixed Color Gerbera Flowers should feel natural and realistic. Flowers can be placed in glass vases or water buckets as they would be offered at a wholesaler. DO NOT place flowers in the subject's hands. Shipping Elements Include floral shipping boxes or cartons. These should support the story but should not become the main focus. SEE ATTACHED MOCK UP PHOTO FOR REFERENCE. BACKGROUND: Keep a clean studio look. Natural wood or white box style stands can be inserted to hold the flowers in a vase. Examples: -- Soft gray background -- Light texture -- Professional editorial appearance VISUAL BALANCE: Subject: 70% Flowers: 20% Shipping/Logistics: 10% The subject should always remain the main focus. RETOUCHING STYLE: Please keep the image realistic and professional. Allowed: -- Color correction -- Skin cleanup -- Background improvements -- Realistic shadows and lighting -- Object compositing Avoid: -- Heavy Photoshop effects -- Unrealistic flowers -- Fantasy backgrounds -- Over-retouching FINAL FILES Please provide: -- High-resolution JPG -- PSD or TIFF if available OVERALL STYLE Think: "Founder of a global floral marketplace" Not: "Person posing with flowers" The final images should feel professional, authentic, and suitable for a magazine feature article.