Elaborate a visual identity for our marketing agency

Strategic Phase & Positioning — Analysis of the agency’s current positioning: how we communicate today and the gap between our current image and the image we want to project. Rebranding & Logo Redesign — Technical refinements to the existing logo (proportions, readability at small sizes, rendering on colored backgrounds), creation of the four official versions: horizontal, vertical, monochrome, and favicon. Delivery of clean source files in all required formats (AI, SVG, PNG, EPS, PDF) along with complete usage guidelines. Advanced Brand System Development — Full definition of typography standards (hierarchy from H1 to captions), color palette (exact codes, usage proportions, approved and prohibited combinations), composition rules (margins, spacing, grids), and graphic principles that ensure all materials have a recognizable visual identity. Selection or creation of an icon set consistent with the brand (style, stroke weight, corner radius) available for internal productions. Creation of Reusable Graphic Assets — Patterns, recurring graphic elements, backgrounds, and light textures usable across presentations and digital materials. A ready-to-use library that the graphic designer can directly work with without having to recreate these elements. Comprehensive Brand Guidelines — A polished 10-page reference document bringing together the entire brand system. Each rule is illustrated with a concrete example. Delivery of a complete version that the graphic designer can keep open while working. A Complete PowerPoint Template with 10 to 12 standard layout variations.