Elite Gates Photography & Videography Brief

Project Objective The objective of this photoshoot is to create a premium library of photography and video that reflects the quality, craftsmanship and exclusivity of Elite Gates. The final imagery should position Elite Gates alongside New Zealand's leading architectural gate manufacturers and appeal to homeowners, architects, landscape designers and builders working on high-end residential projects. Creative Inspiration The overall aesthetic should take inspiration from Langford Gates, with a focus on architectural photography that is clean, elegant and timeless. The imagery should feel editorial rather than promotional, showcasing each gate as an integral part of a beautifully designed home. Creative Direction The gate is the hero Every image should place the gate at the centre of the story while naturally showcasing the surrounding architecture, landscaping and driveway. The gate should never feel like an accessory—it should feel like an architectural feature that enhances the property's overall design. Premium homes only Photograph approximately 10 homes, each representing the type of properties Elite Gates is known for. Ideally these should be: New builds or homes that present as new Architecturally designed High-end residential properties Beautifully landscaped Clean, uncluttered and aspirational Composition Images should feel spacious, balanced and refined. We're looking for: Strong architectural lines Plenty of negative space Clean backgrounds Wide compositions suitable for website hero banners Minimal distractions Avoid busy compositions or images that feel like product catalogue photography. Lighting Natural light is preferred. The overall look should be: Light and bright Soft natural light Warm without being overly golden True-to-life colours Elegant and timeless Avoid overly dark, moody or high-contrast editing. Detail & Craftsmanship Alongside the hero images, we'd like close-up photography that highlights the quality of manufacture. Capture details such as: Powder coat finish Aluminium textures Welding and craftsmanship Hinges Sliding hardware Gate motors Keypads Intercoms Safety beams House numbers Handles Premium accessories These images should feel tactile and premium. Lifestyle Rather than simply documenting the gate, we'd like imagery that tells the story of arriving home. Think architectural magazine rather than product catalogue. The images should communicate: Luxury Security Privacy Quality Modern living Photography Deliverables Photograph approximately 10 premium residential properties. Aim for approximately 6 professionally edited images per property, including a mix of: Hero Images Full entrance Entire frontage Gate with home beyond Architectural context Medium Images Gate and landscaping Driveway approach Gate within the wider property Detail Images Hardware Automation Keypads Intercoms Finishes Craftsmanship Materials Branding Orientation Capture both: Landscape Portrait Images should be suitable for: Website banners Website page layouts Social media Brochures Print advertising Google Business Digital marketing Video Deliverables We'd also like a series of premium short-form videos suitable for website use and social media. Motion Detail Videos Capture slow, cinematic movement highlighting: Gate textures Powder coat finishes Aluminium details Keypads Intercoms Handles Safety beams Premium accessories Use slow movement to create a tactile, architectural feel. Gate Operation Videos Capture 2–3 examples each of: Sliding gates Double swing gates Single swing gates Each sequence should include: Closed gate Activation Smooth opening Vehicle or pedestrian entry (where appropriate) Closing sequence Where possible, use camera movement that follows the gate opening rather than static shots. Style Videos should feel cinematic, clean and premium. Movement should be smooth and deliberate using a gimbal or similar stabilisation. No fast transitions or trendy social media effects. The focus should remain on quality, craftsmanship and design. Image & Video Editing All photography and video should be professionally edited and delivered ready for marketing use. Photography should include: Colour correction Exposure balancing Perspective correction where required Retouching Removal of minor distractions where practical Consistent colour grading across the entire image library Video should include: Colour grading Stabilisation where required Minor retouching if necessary Delivery in high-resolution web-ready formats On-site Assistance Elite Gates can provide team members on the day to assist with: Cleaning gates Cleaning hardware Removing bins, vehicles or other distractions Opening and closing gates Positioning vehicles if required General site preparation This is to ensure the photographer can focus on capturing the highest quality imagery while every property is presented at its very best. Overall Feel Every photograph and video should leave the viewer with one impression: Elite Gates builds architectural entranceways that are every bit as premium as the homes they protect. The finished library should feel elegant, aspirational, timeless and distinctly high-end. You must be based in Auckland, New Zealand