Email Deliverability Expert. Own Our Email Infrastructure.

We’re an established Australian online education company looking for a serious email deliverability expert to take long-term ownership of our email infrastructure and performance. This is **not a copywriting role**. We’re looking for someone who understands what is happening underneath the emails. Sender reputation, infrastructure, authentication, engagement signals, segmentation, list hygiene and the systems required to consistently get emails into the inbox. We currently use GHL as our primary CRM/email platform and also have contacts/data in ActiveCampaign. We’re open to changing the setup if you believe there is a better solution. What we don't want is someone who simply follows generic deliverability checklists. We want someone who can look at our entire email ecosystem, diagnose where the real problems are, explain why they're happening, and then own the solution long term. What you'll own You’ll be responsible for areas such as: * Auditing our current email infrastructure and deliverability * SPF, DKIM and DMARC configuration * Sending domains/subdomains and domain reputation * IP/sending reputation * Google Postmaster Tools and other reputation monitoring * Inbox placement across Gmail, Outlook, Yahoo, etc. * Bounce, complaint and unsubscribe rates * List hygiene and suppression strategy * Identifying inactive, risky or low-quality contacts * Engagement-based segmentation * Sending-volume strategy * Warming/rebuilding sending reputation * Deliverability monitoring and ongoing troubleshooting * Reviewing how our automations and broadcasts affect reputation * Advising on GHL vs ActiveCampaign vs alternative infrastructure if appropriate * Creating processes so deliverability doesn't deteriorate again six months from now You would work alongside our marketing team. We already handle strategy, campaigns and copy internally, although we’d value your input where email structure or messaging is affecting deliverability. We're looking for someone who genuinely understands deliverability You should be comfortable discussing things like: * Domain and IP reputation * SPF / DKIM / DMARC alignment * Google Postmaster reputation * Gmail and Microsoft filtering behaviour * Engagement signals * Spam complaint thresholds * Bounce management * Suppression logic * List decay * Sending patterns and volume * Dedicated vs shared infrastructure * Warming strategies * Deliverability testing and monitoring **Experience specifically with GoHighLevel is highly desirable.** The engagement We're initially looking for someone to: 1. Audit our current setup. 2. Identify the biggest deliverability risks and opportunities. 3. Give us a prioritised plan. 4. Implement the required changes. 5. Continue monitoring and owning email deliverability on an ongoing contract basis. If you're great, we're looking for a long-term relationship, not a short freelance project. When applying Please don't send a generic email marketing application. Instead, tell us: 1. What are the first 5–10 things you would investigate if a company told you its GHL deliverability had declined? 2. What tools do you normally use to diagnose deliverability problems? 3. Have you managed deliverability for lists with significant sending volume? What size? 4. What experience do you have specifically with GoHighLevel? 5. Tell us about a deliverability problem you've diagnosed where the obvious explanation turned out NOT to be the real problem. What did you find? Bonus points if you can explain technical deliverability issues clearly without hiding behind jargon. We're looking for someone who can become the person on our team responsible for email health and deliverability, spot problems before they become serious, and continually improve the system. Generic A.I responses will be ignored.