Email Designer — Premium DTC Brand

**About the project** Olivia Signature is a premium borosilicate glass oil sprayer with Dutch Patented Flairosol™ technology, priced at $29.99. We sell on Shopify and Amazon US and are building out our email marketing flows from scratch. We need a designer to create 11 production-ready HTML email templates at a premium DTC level. Our design reference is Hears Earplugs — dark hero images, bold white headlines, structured dark card layouts, lifestyle photography. We want that exact level of execution adapted to our brand. --- **Brand** - Colors: Olive green (#6b7c4a), matte black (#1a1a1a), off-white/cream (#f7f4ee), gold (#c9a84c) - Typography: Playfair Display (headlines), DM Sans (body) - Tone: Premium, editorial, warm. Not salesy. - Style reference: Think Hears.com email design — dark backgrounds, full-bleed lifestyle images, clean white CTAs, structured card layouts --- **What needs to be built** 11 email templates total: 1. Welcome — plain text variant (minimal design, personal) 2. Welcome — dark visual variant (full hero, stats grid, branded footer) 3. Cart #1 — dark visual (short copy, lifestyle hero) 4. Cart #2 — plain text education variant 5. Cart #2 — dark visual myth-busting variant (5 stacked dark cards, gold labels) 6. Cart #3 — visual with discount code block (gold code text, review wall, urgency bar) 7. Checkout #1 — visual with cart item shown + "Did You Know" infographic section 8. Checkout #2 — plain text FAQ variant 9. Checkout #2 — dark visual FAQ card variant 10. Checkout #3 — plain text final email (logo only, no hero) 11. Checkout #3 — plain text, different angle (social proof opening) All templates must be: - Max 600px wide, single column - Built in HTML/CSS (inline styles, email-safe) - Responsive for mobile - Compatible with Klaviyo - Exported as individual .html files ready for Klaviyo import --- **Key design elements to include** - Full-bleed dark hero sections with lifestyle image placeholders + white text overlay - Branded footer: logo + 4 ghost outline buttons (Shop / About / FAQ / Reviews) + social icons - Dark code blocks with gold Playfair font for discount codes - Stacked dark FAQ/myth cards with gold accent labels - Cream review cards with star ratings - Olive green checkmark checklists - Urgency bars (gold/amber background) - Product card on dark background (showing product name + price) --- **What I will provide** - Full copy for every email (written and ready) - Detailed design brief per email (layout, mood, components) - Visual reference screenshots showing exactly the style we want - Brand color codes and font names - All copy and strategy in a single reference document You will not need to write any copy or make strategic decisions — everything is documented. --- **What I need from you** - Show me 2–3 examples of DTC email designs you've built at this level - Preferably: dark, premium, lifestyle-focused email work - Confirm you can deliver production-ready Klaviyo-compatible HTML - Tell me your estimated timeline and price for all 11 templates --- **Budget:** $300 **Timeline:** ~1 week If you have questions before applying, feel free to ask. Looking to start immediately.