Email & Lifecycle Marketing Specialist for DTC brands

About the role Go.Shop is an AI platform that develops multiple DTC brands. looking for a hands-on Email & Lifecycle Marketing Specialist to take ownership of email marketing across a growing portfolio of direct-to-consumer brands. You will initially work across three Shopify brands spanning male grooming, women’s hair care and supplements. Two brands are UK-based and one serves the US market. This is not a role focused purely on strategy or managing external agencies. We are looking for someone who is comfortable owning the entire email marketing process, including planning, copywriting, design, campaign creation, automation, testing and performance analysis. The immediate priority is to make email marketing more consistent across every brand, strengthen customer relationships and improve retention and win-back activity. What you will own You will be responsible for: - Planning and executing regular promotional email campaigns across multiple brands - Writing email copy that fits each brand’s existing identity and audience - Designing and building emails independently - Creating, improving and maintaining automated lifecycle flows - Developing win-back, retention and re-engagement campaigns - Segmenting audiences and tailoring campaigns to different customer groups - Running structured tests across subject lines, creative, messaging, offers, timing and segmentation - Reviewing performance and identifying opportunities to improve key email metrics - Maintaining a consistent campaign calendar across all brands - Working closely with the founders and social team to coordinate messaging and campaigns Tools and ways of working Our stores are built on Shopify, and we currently use a combination of Klaviyo and our own agentic email marketing software. You will be expected to use both platforms depending on the needs of each campaign or flow. An important part of the role will also be providing practical feedback on our internal product based on your experience using it in real-world ecommerce workflows. We actively encourage the use of AI to improve efficiency, speed up execution and increase output, while maintaining a high standard of creative and strategic judgement. What we are looking for The right person will have: - Demonstrable email marketing experience within ecommerce and DTC brands - Strong working knowledge of Shopify and Klaviyo - Experience building promotional campaigns and automated lifecycle flows - Strong copywriting and email design skills - The ability to manage email marketing end-to-end without relying heavily on other team members - Experience with customer retention, re-engagement and win-back strategies - A test-and-learn mindset and confidence interpreting email performance data - The ability to manage several brands and campaign calendars at once - A proactive, practical approach and willingness to handle a broad range of responsibilities - Good availability during UK and European working hours Experience working across different consumer categories or both UK and US audiences would be beneficial. What success looks like Within the first six months: - All brands are sending high-quality email campaigns consistently - Each brand has a clear and reliable campaign calendar - Core automation and lifecycle flows are fully implemented and maintained - Win-back and retention activity is running across the portfolio - Testing is happening regularly rather than occasionally - Key email performance indicators are showing clear improvement - The team has a stronger understanding of what is and is not working across each brand - Useful product feedback is being provided on our agentic email software Role structure - Remote - Contractor initially - Must have meaningful overlap with UK and European working hours - Reports directly to the founders - Works closely with the social team We are looking for someone interested in a long-term partnership. As Go.Shop brings more brands into its portfolio, this role will have the opportunity to grow in scope, ownership and responsibility.