Email & Lifecycle Specialist — 6-Week Setup Project

EMAIL & LIFECYCLE SPECIALIST — 6-WEEK BUILD PROJECT Fixed fee: $2,000 USD, paid across four milestones Timeline: 4–6 weeks Plus: $150 paid trial task before we award the project ABOUT THE WORK We run a casino cashback platform. Players link their accounts at partner casinos, we track their wagering, and they get cashback paid out. 30+ partner casinos across both crypto and fiat. We rebranded recently and a large part of our older user base doesn't know that yet. We have roughly 4,300 email records across four sources. After cleaning, about 1,400 are worth contacting. There is currently no lifecycle email running — no flows, no suppression list, no attribution. We need someone to build the channel from scratch and hand it over working. This is a build project, not a "send some campaigns" project. Important: part of this job is telling us when a segment should NOT be mailed. We have already identified bot signups, expired consent windows, and a large block of junk addresses. We would rather pay someone who suppresses 2,000 bad addresses than someone who blasts them. THE LISTS - Current users (pre-rebrand): 513 records. 117 in Tier-1 countries, 312 emerging markets, ~53 junk or internal. - Paid-ads leads (Canada): 819 records. Clean data, consent status unresolved. - Waitlist: 2,984 records. Roughly 1,900 signed up within 3 days from a single ISP range — treat as bot traffic. - Legacy pre-rebrand list: being located. Mailbox provider split matters: our users and waitlist are 88–98% Gmail, but the Canadian lead file is 31% non-Google (164 Microsoft, 43 Apple, 25 Yahoo, 9 Canadian ISP). All copy in English. CURRENT STACK - SendX is our current tool. We expect to migrate — scope your work on Customer.io and include the migration. - Secondary sending domain warmed via Mailwarm: 100% inbox to Gmail, poor everywhere else. - Primary domain has no marketing subdomain set up yet. - Admin panel with user data (linked casinos, wagering, cashback) is available for segmentation and attribution. DELIVERABLES 1. Sending infrastructure - Set up and authenticate a marketing subdomain on the primary domain, plus a separate cold-send domain - SPF, DKIM, DMARC — starting at p=none with reporting, tightened only once reports are clean - Microsoft SNDS and JMRP registration and monitoring - Documented warmup ramp with metric gates at each step 2. List hygiene - Re-verify all files (our deliverability data is three months stale) - Build and load the suppression list before any send: bot signups, disposable domains, dead addresses, internal/test accounts, low-quality records - Deduplicate across all four sources 3. Flows built in Sendx - Flow 1, rebrand reactivation: 4 emails over 18 days to Tier-1 users, shorter 3-email version for Tier-2 - Flow 2, waitlist revival: 2-email re-permission only. Confirmers proceed, everyone else is suppressed. - Flow 3, Canadian leads: re-permission first, then a 2-email sequence explaining fiat deposits and how crypto payout works. Assume zero crypto knowledge from the reader. - Flow 4, onboarding: evergreen. Everyone who activates from any flow lands here. 4. Attribution - Event tracking from email through to signup, linked casino account, and cashback earned - A reporting view we can actually read 5. Handover - Runbook covering warmup schedule, kill criteria, and how to add a segment - Live walkthrough KILL CRITERIA (NON-NEGOTIABLE) Any flow pauses if bounces exceed 3%, complaints exceed 0.1%, or opens fall below 15% on a cold segment. Build these in as monitoring, not something checked manually. MILESTONES 1. Infrastructure and suppression list live — $500 2. Flows 1 and 2 sending, warmup underway — $700 3. Flows 3 and 4 built, attribution wired — $600 4. Handover and runbook — $200 Tooling costs (Customer.io subscription, verification credits) are ours. Don't price them in. PAID TRIAL BEFORE AWARD $150 for one email: the first message in Flow 1, roughly 200 words, announcing a rebrand to users who haven't heard from us in a year. Paid whether or not we proceed. AFTER THE PROJECT For the right person, a $700–1,200/month retainer for ongoing management, plus a performance component once the flows have produced numbers. WHAT WE'RE LOOKING FOR Required: - Built lifecycle email from scratch, not just run campaigns inside someone else's setup - Warmed a domain from zero and can describe the ramp and the gates - Microsoft/Outlook deliverability experience specifically — general email marketing experience is not enough - Customer.io or equivalent (Braze, Iterable, Klaviyo) - Reactivated a cold or rebranded list before - Strong written English Strong plus: - iGaming, affiliate, or casino email experience - Familiarity with CASL (Canadian anti-spam law) Not a fit if you buy lists, use scraped data, or think the answer to a stale list is a bigger send. TO APPLY Please answer these directly — proposals that skip them won't be reviewed: 1. Describe a cold reactivation or domain warmup you ran. Include the actual deliverability numbers, not a general description. 2. How would you approach a domain sitting at 100% Gmail inbox placement but failing on Microsoft? 3. How would you handle a list where recipients originally opted in under a brand name we no longer use? 4. Your availability over the next six weeks. Shortlisted applicants get a screening call. We'll ask you to walk through your reasoning, not your portfolio.