Email Marketer — Campaign Execution for a Real Estate / Construction Tech Platform

About Us Improov is a technology platform that makes house flipping work at scale. Our AI finds undervalued properties, runs accurate comps, estimates renovation costs, and delivers deals — with offer price and repair scope attached — straight to investors. We then help manage the entire project from acquisition through renovation to sale. Email is one of our most important growth channels, and it's not one-size-fits-all. We market to several very different audiences, each of whom needs to hear a different message. We're looking for someone to own our email program day to day — writing the copy, running the campaigns in Mailchimp, and helping shape the strategy behind each send. The Role This is a hands-on, full-time email marketing role. You'll write the emails, build and send them in Mailchimp, warm up and nurture our lists (including cold lists), and tailor messaging to each audience we serve. You own the calendar, the copy, and the numbers. Who We Market To (You'll Write for All of These) A core part of this job is understanding that our lists are distinct and speak different languages: Contractors — the people who actually perform the construction work on our projects. Messaging here is about steady, well-organized work, clear scopes, and getting paid on time. Property owners / investors — people who use our app to run their construction and flip projects. Messaging here is about accurate data, deal flow, and taking the operational headache off their plate. Other segments in our funnel — real estate investors, realtors, and wholesalers — each of whom we approach with a different angle and tone. You'll need to keep these audiences straight and never send a contractor message to an investor list (or vice versa). What You'll Do Write compelling email copy for our marketing campaigns — subject lines, body, and CTAs — tailored to each audience Build, schedule, and send campaigns in Mailchimp Warm up and nurture our email lists, including cold lists — ramping volume carefully to protect deliverability and sender reputation Segment our lists and match the right message to the right audience Set up and optimize automated sequences (welcome, nurture, re-engagement, and our fear/urgency and "challenge the industry" campaigns) Manage list health: hygiene, suppression, re-engagement, and reducing bounces/spam complaints A/B test subject lines, send times, and creative Track and report on performance: open rate, click rate, conversions, unsubscribe and spam rates — and use it to improve Contribute to the strategy behind our campaign plans What We're Looking For 2+ years of hands-on email marketing experience Strong copywriting skills — you can write emails people actually open, read, and act on, and adapt your voice to different audiences Direct experience with Mailchimp (campaigns, segments, and automations) Real experience warming up cold email lists and protecting deliverability — this is essential Working knowledge of email compliance (CAN-SPAM, and GDPR if relevant) Comfortable owning the day-to-day without hand-holding, and communicating progress and results clearly Available for full-time hours with reliable overlap during [your working hours / timezone — e.g., US Central] Nice to Have Familiarity with cold-email infrastructure (domain/inbox setup, warm-up tools) A knack for punchy, "challenge the status quo" and urgency-driven copy Experience building landing pages or lead magnets that pair with email Please provide a short note on your email marketing experience — and specifically your experience warming up cold lists 2–3 examples of email campaigns you've written, ideally where you had to write for more than one audience — with results if you have them (opens, clicks, conversions) To show you actually read this, start your reply with the word "INBOX." Applications without it won't be considered. We review every application that follows these steps. Looking forward to hearing from you.