Email Marketer & Copywriter | Klaviyo | DTC Jewelry Brand

Role Overview • Own Sevenesy’s email marketing channel end-to-end, with a clear focus on retention, repeat purchases, and long-term customer value. • Work closely with the marketing team to develop and execute high-performing flows, campaigns, and segmentation strategies in Klaviyo. • Help turn email into a consistent revenue-driving channel that strengthens the customer experience and supports overall brand growth. Responsibilities • Build, manage, and continuously optimize all core Klaviyo flows, including welcome, abandoned cart, post-purchase, browse abandonment, win-back, VIP, and other lifecycle automations. • Plan and execute weekly and monthly campaign calendars aligned with product launches, promotions, seasonal moments, and brand-led “just because” sends. • Write high-converting email copy that matches the brand voice and customer psychology, while also designing clean, on-brand email creatives and templates in Figma or a similar tool for consistent use in Klaviyo. • Run A/B tests across subject lines, preview text, send times, copy, offers, layouts, and CTAs to improve performance over time. • Segment the email list based on purchase behavior, engagement level, customer lifecycle stage, and other relevant data points to deliver more personalized messaging. • Track and report on key performance metrics such as open rate, click-through rate, revenue per recipient, unsubscribe rate, placed order rate, and flow/campaign performance on a weekly basis. • Maintain strong list hygiene, suppression logic, and deliverability best practices to protect sender reputation and improve inbox placement. • Collaborate with the wider marketing team to ensure email supports broader brand, product, and promotional initiatives. Requirements • Several years of hands-on experience with Klaviyo, ideally within a DTC e-commerce brand. • Strong copywriting skills, with a real understanding of customer psychology, conversion principles, and how messaging should change depending on the audience, offer, and stage of the customer journey. • Good visual taste and layout sense, with the ability to create polished, on-brand email designs that balance aesthetics with conversion. • Deep understanding of email segmentation, flow logic, lifecycle marketing, and retention strategy. • Data-driven mindset, with confidence in analyzing performance, pulling insights from reports, and making decisions based on results rather than guesswork. • Experience working with Shopify and customer purchase data is a strong plus. • Highly organized and self-directed, able to manage a full campaign and flow calendar with minimal supervision while staying ahead of key seasonal and promotional deadlines.