Email Marketer + design (Omnisend + Shopify) – Health & Wellness

The Brand & The Problem We are an e-commerce brand selling physical health and wellness products to a 50+ demographic. We are looking for a strategic email marketer to take over our account because our last freelancer made two critical mistakes: They ruined our deliverability by blasting a completely cold list of 19,000 people all at once. They bored our active subscribers by sending the exact same plain-text email for a single product over and over again. We need a professional who understands list health, segmentation, and creative variety. What You Will Do Send 2–3 campaigns per week: You will rotate through our catalog of 15+ products. No repetitive spam. Fix Deliverability: You will properly segment our 20k list (e.g., 60-day, 120-day, and 365-day engaged) and safely warm up dormant contacts without destroying our sender reputation. Write English Copy (We Translate): You will write all copy in English, and our team will translate it into local languages before sending. Design Hybrid Emails: You will build clean emails that mix personal text with clear product images and direct CTAs. Plain text alone is not enough. Split Test: You will test completely different email structures, lengths, and angles to see what actually converts—not just tweak a few words in a subject line. Our Audience & Copywriting Rules Our buyers range from 50 to 75+ years old (from active working adults to grandparents focused on maintaining their independence). Tone: Respectful, straightforward, and understated. Deliver the message flat, not dramatic. Banned: no Gen-Z slang, and absolutely no patronizing language. The Requirements Proven experience with Omnisend and Shopify. Deep understanding of list health and deliverability mechanics. Europe/Eastern Europe location (for timezone alignment). Highly reliable. You hit deadlines without being micromanaged. The Details Hours: 3–5 hours per week. Budget: €7–10/hr (approx. €120–160/month). Long-term role for the right person. How to Apply Please send a brief overview of your Omnisend experience, and answer this one question: We have 2,000 highly engaged subscribers and 15,000 completely dormant ones. In 2 sentences, what is your exact strategy for emailing both groups this week without ruining our sender reputation? Looking forward to hearing from you, Edgaras