Email Marketing Automation Expert (SaaS)

We're looking for a senior email marketing specialist to own our lifecycle email strategy (and execution!) in Kit (ConvertKit). You'll write, design, build and execute campaigns that convert our 466K-subscriber waitlist into paying customers, keep existing subscribers on paid plan, and win back cancelled customers. What you'll do Own email marketing strategy and execution across our full customer lifecycle Convert our waitlist (466K+ subscribers) into paying customers Build and optimize subscription retention flows to increase LTV Design and run winback campaigns for cancelled/churned customers Plan, write, and design campaigns end to end (strategy, copy, and email builds) Build and manage automations, sequences, and segmentation in Kit (formerly ConvertKit) What we're looking for Proven experience with SaaS email marketing, both B2C and B2B subscription models Deep hands-on expertise in Kit/ConvertKit (sequences, automations, tagging, custom fields, forms) Strong grasp of lifecycle marketing: activation, onboarding, retention, dunning/winback Copywriting skills, not just template execution Experience with segmentation and behavioral triggers based on user engagement/usage data Familiarity with deliverability best practices (sender reputation, list hygiene, warm-up) Comfortable working with metrics like open rate, CTR, conversion rate, churn rate, and LTV:CAC Must be able to meet or exceed industry benchmark metrics for SaaS email marketing (open rate, CTR, conversion rate) — track record of double-digit open rates (10%+) is a minimum requirement Bonus: experience with waitlist-to-paid conversion funnels or freemium-to-subscription conversion