Email Marketing Consultant and Mailchimp Specialist

I’m looking for a senior marketing operations / email funnel strategist to help (as a consultant) pressure-test and set up a time-sensitive podcast launch flow for a public-facing author/thought leader brand. The main need is around tracking for the lead capture, Mailchimp segmentation and connection to Gravity Forms setup on the website, and the nurture sequence (what is optimal for this campaign). This is not a full campaign buildout, and I am not looking for someone to create the resource itself. The current project includes: * Podcast-driven website traffic * UTM strategy for each podcast * Gravity Forms / Mailchimp lead capture * Hidden field capture for UTM source, medium, campaign, and podcast source * Mailchimp tagging, fields, segmentation, or source tracking / tags * GA4 event/conversion tracking * Email nurture sequence review * Basic funnel routing from podcast traffic to opt-in to follow-up emails What I need help with: * Recommend the cleanest UTM structure for each podcast (or if different approach please advise) * Clarify what should be captured in Gravity Forms * Clarify what should be passed into Mailchimp as tags, fields, or segments * Help think through how podcast traffic should be attributed * Review the Mailchimp setup and recommend the simplest structure * Review the email nurture sequence and flag what is missing, unnecessary, or unclear * Pressure-test the opt-in and follow-up flow * Identify what needs to happen before launch versus what can wait * Keep the setup practical and not overbuilt Ideal background: * Strong experience with marketing operations, email funnels, and attribution * Experience with Mailchimp, Gravity Forms, WordPress, GA4, and UTM tracking * Comfortable setting up or advising on tags, merge fields, source fields, segments, and automations * Experience reviewing nurture sequences and improving the flow from signup to conversion * Bonus if you have worked on podcast traffic to website, author launches, book campaigns, expert brands, or thought leadership brands This is time-sensitive, so I’m looking for someone who can move quickly and give practical, senior-level recommendations.