Email Marketing Expert: Setup Automation & Data Collection from Scratch (Shopify/Klaviyo)

We are a online flower shop launching a brand-new website with zero existing data. We need an expert to set up our email marketing infrastructure the right way from day one. The goal is to build an automated ecosystem that collects visitor data, segments them perfectly, and triggers automated flows without manual work. Key Responsibilities Data Integration: Connect our storefront (Shopify) to our ESP (Klaviyo preferred) with proper tracking tags. Smart Segmentation: Build dynamic, empty lists ready to filter users by behavior, purchase type, and important dates (anniversaries/birthdays). Core Automations: Set up 3 foundational automated flows: Welcome Series, Abandoned Checkout, and Post-Purchase. Requirements Proven experience building e-commerce email infrastructure from scratch. Deep expertise in Shopify and Klaviyo (or similar). Strong understanding of e-commerce data tracking and segmentation.