Email Marketing Expert for Klaviyo

# Job Title: Klaviyo Email Marketer ## Job Overview We are seeking a results-driven Klaviyo Email Marketer to develop, execute, and optimize email and SMS marketing campaigns that drive customer engagement, retention, and revenue growth. The ideal candidate has hands-on experience with Klaviyo, customer lifecycle marketing, segmentation, automation, and data-driven campaign optimization. ## Key Responsibilities * Create, manage, and optimize email and SMS campaigns using Klaviyo. * Build and maintain automated flows, including welcome series, abandoned cart, browse abandonment, post-purchase, win-back, and customer retention campaigns. * Segment audiences based on customer behavior, purchase history, and engagement data. * Develop campaign calendars and coordinate promotions with marketing and e-commerce teams. * Conduct A/B testing on subject lines, content, offers, send times, and audience segments. * Monitor campaign performance metrics including open rates, click-through rates, conversion rates, revenue attribution, and unsubscribe rates. * Analyze customer lifecycle data and provide recommendations to improve retention and customer lifetime value. * Ensure email deliverability best practices and compliance with GDPR, CAN-SPAM, and other relevant regulations. * Collaborate with designers and copywriters to create compelling email content and templates. * Generate regular performance reports and present insights to stakeholders. ## Required Qualifications * 2+ years of experience in email marketing, preferably within e-commerce or DTC brands. * Proven hands-on experience with Klaviyo. * Strong understanding of email marketing automation, customer journeys, and segmentation strategies. * Experience creating and optimizing email flows and campaigns. * Knowledge of email deliverability and compliance best practices. * Analytical mindset with proficiency in interpreting campaign performance data. * Excellent written communication and project management skills. ## Preferred Qualifications * Experience with Shopify or other e-commerce platforms. * Familiarity with SMS marketing in Klaviyo. * Basic HTML/CSS knowledge for email customization. * Experience with customer retention and lifecycle marketing strategies. * Knowledge of conversion rate optimization (CRO). ## Key Performance Indicators (KPIs) * Email-attributed revenue growth * Campaign open and click-through rates * Conversion rates * Customer retention rate * List growth and engagement * Automated flow performance * Customer lifetime value (LTV) ## Benefits * Competitive salary * Flexible work arrangements * Professional development opportunities * Performance-based incentives * Collaborative and growth-focused work environment ## How to Apply Submit your resume along with examples of Klaviyo campaigns, automation flows, and measurable results you have achieved through email marketing initiatives.