Email Marketing & Lifecycle Marketing Specialist

We are seeking an experienced Email Marketing & Lifecycle Marketing Specialist to build and optimize a complete email marketing system for PIXL Canada. We have a database of approximately 3,000 contacts and want to turn it into a measurable lead generation, nurturing, retention, and revenue channel. The project includes auditing the contact database, reviewing data quality and consent, segmenting contacts, checking CASL compliance, improving deliverability, and ensuring SPF, DKIM, and DMARC setup. We also need a clear email strategy, campaign calendar, automation flows, lead nurturing sequences, re-engagement campaigns, customer follow-ups, A/B testing, reporting, and conversion tracking. Please include relevant case studies, results, platforms you specialize in, your recommended approach for a 3,000-contact database, and examples of measurable improvements you have achieved.