Email Marketing & Shopify Expert

Hi, I’m Rae, founder of The Hold Label — a slow-fashion handbag brand rooted in craftsmanship, thoughtful design, and considered detail. I’m looking for a Digital Marketing & Implementation Assistant who can execute with care, precision, and initiative. This role would suit someone who takes genuine ownership of their work, has a strong eye for detail and aesthetics, and can help bring the brand to life across its digital touchpoints. I work in a highly collaborative and hands-on way, remaining closely involved in both strategy and creative direction. This role is best suited to someone who feels confident working alongside a clear brand vision, while also contributing thoughtful ideas and identifying opportunities for improvement. Hours: Approximately 5–15 hours per week to begin, with flexibility Potential: An ongoing role with room to grow and evolve for the right person Key responsibilities Writing, building, testing, and scheduling email campaigns in Klaviyo Supporting and refining key Klaviyo flows, including welcome, abandoned cart, browse abandonment, post-purchase, and list-growth opportunities Creating and updating segments to support more relevant and effective email communication Making thoughtful updates within Shopify to support the customer experience, brand presentation, and conversion Checking email and website content carefully for formatting, links, mobile presentation, accuracy, and consistency Supporting campaign implementation and helping keep timelines, assets, and deliverables organised Assisting with short-form video content, including light editing of Reels to create polished, on-brand outputs Supporting light administrative and digital implementation tasks as required Helping document, systemise, and improve marketing workflows as the business grows Proactively identifying gaps, issues, or opportunities rather than waiting for detailed instructions at every stage You’re likely to be a strong fit if you Execute thoroughly and reliably without needing to be chased Have excellent attention to detail across formatting, links, setup, testing, and follow-through Have a genuine eye for aesthetics, brand consistency, and considered presentation Can understand, protect, and confidently deliver a refined tone of voice Are experienced and comfortable working across Klaviyo, Shopify, and Canva Are proactive, organised, responsive, and comfortable working within an evolving role Can follow clear creative direction while also contributing thoughtful recommendations Use AI as a supporting tool, but lead with your own judgement, taste, and discernment Communicate clearly when something is unclear, delayed, or requires a decision Ideal experience Previous experience in a digital marketing, eCommerce, email marketing, or high-level virtual assistant role Strong experience building Klaviyo campaigns, flows, and customer segments Confidence working within Shopify, including website updates and basic troubleshooting Experience supporting social media and digital content for a visually led brand Strong written communication and an understanding of customer journeys Experience working with fashion, lifestyle, luxury, or design-led brands would be highly regarded Bonus skills These skills are not essential, but would be a valuable addition: Working knowledge of SEO and website optimisation An understanding of AEO and GEO Experience updating image alt text, identifying broken links, and improving product or collection copy Familiarity with keyword research, metadata, internal linking, and general website hygiene An understanding of conversion rate optimisation and eCommerce reporting Shortlisted applicants will be invited to complete a small paid test task. To apply Please send: A brief introduction outlining why you are interested in the role Your CV or relevant professional background Examples of relevant work, including links or files Details of your experience with Klaviyo and Shopify Your current availability and hourly rate