Email Marketing Shopify/Klaviyo

Shopify & Klaviyo Email Marketing Specialist We are looking for an experienced **Shopify and Klaviyo email marketing specialist** to manage, improve, and gamify the email marketing program for our growing e-commerce business. Our company operates in the cannabis, hemp, and functional wellness industry. We have an established Shopify store, an existing customer database, and a wide range of products. We need someone who can turn our email list into a stronger, more engaging, and more consistent revenue channel. Responsibilities * Manage our Klaviyo account and email marketing calendar * Create and send promotional email campaigns * Build and optimize automated email and SMS flows * Develop gamified email campaigns that encourage customers to interact, click, purchase, and return * Create interactive promotions such as spin-to-win offers, mystery discounts, scratch-to-reveal offers, quizzes, loyalty challenges, giveaways, rewards, and limited-time unlocks * Segment customers based on purchasing behavior, engagement, location, and product interests * Write compelling subject lines, preview text, and email copy * Design professional, mobile-friendly emails that match our branding * Create product launches, holiday promotions, educational campaigns, and customer re-engagement campaigns * Improve deliverability, open rates, click-through rates, conversion rates, and revenue per recipient * Conduct A/B testing on subject lines, offers, creative, timing, gamification concepts, and messaging * Monitor campaign performance and provide clear monthly reporting * Coordinate with our team on promotions, inventory, new products, and marketing priorities * Ensure campaigns follow applicable cannabis, hemp, and age-restricted marketing requirements Gamification Goals We do not want every email to feel like another basic sales promotion. We want to make our email marketing more interactive, entertaining, and rewarding. The ideal candidate should be able to develop campaigns using concepts such as: * Spin-to-win discounts * Scratch-and-reveal promotions * Mystery offers * Product or strain quizzes * Points and loyalty challenges * VIP levels and customer milestones * Digital scavenger hunts * Purchase streaks * Referral challenges * Limited-time reward unlocks * Interactive product recommendations * Games tied to new product launches and holidays Applicants should understand how to use gamification without damaging deliverability, confusing customers, or training the audience to only purchase when receiving a large discount. Klaviyo Flows We Want Managed and Optimized * Welcome series * Abandoned checkout * Abandoned cart * Browse abandonment * Post-purchase follow-up * Product review requests * Customer win-back * Replenishment reminders * VIP and repeat-customer campaigns * Sunset and list-cleaning flows * Cross-sell and upsell campaigns * Loyalty and reward milestone flows Qualifications * Proven experience managing Klaviyo for Shopify stores * Strong understanding of email automation, segmentation, deliverability, and e-commerce strategy * Experience generating measurable revenue through email marketing * Experience creating gamified, interactive, or loyalty-driven email campaigns * Strong email copywriting and design skills * Ability to work independently and consistently meet deadlines * Comfortable working with promotional calendars and frequent product launches * Experience with cannabis, hemp, supplements, functional beverages, or regulated products is preferred * Familiarity with Klaviyo SMS and Shopify loyalty or gamification applications is a plus When Applying Please include: 1. Examples of Shopify and Klaviyo accounts you have managed 2. Screenshots or case studies showing email-attributed revenue and performance improvements 3. Your experience building and optimizing Klaviyo flows 4. Examples of gamified or interactive email campaigns you have created 5. The tools or Shopify applications you recommend for email gamification 6. Your monthly rate or hourly rate 7. How many campaigns you recommend sending each week 8. Whether you handle strategy, copywriting, design, setup, testing, and reporting 9. Any experience you have with cannabis, hemp, beverages, supplements, or regulated industries We are looking for someone interested in an ongoing relationship, not just a one-time Klaviyo setup. The right person should be proactive, analytical, creative, and focused on producing measurable revenue while making our emails more enjoyable and interactive for customers.