Email Marketing Specialist — Build, Design & Automate Lifecycle + Cart Recovery Flows

We're a direct-to-consumer telehealth brand that recently launched. Traffic is coming in and a meaningful share of visitors start our intake funnel but don't finish checkout. We capture their name and email at the top of the funnel and need someone to turn that into revenue with a properly built email program. This is a build project first, with the option to continue on retainer for ongoing sends and optimization. What you'll do Abandoned funnel / cart recovery sequence — write and build a multi-email sequence that brings people back to complete checkout. Each contact has a unique resume link back into their exact session, so the sequence needs to be built around that dynamic field. Post-purchase and lifecycle flows — welcome/onboarding, order and shipping updates where appropriate, refill and re-order reminders, win-back for lapsed customers. Design the templates — clean, mobile-first, on-brand HTML templates that match our site. Not stock GHL defaults. Wire up the automation — build the workflows in GoHighLevel, set the triggers, timing, exit conditions, and suppression logic so nobody gets a recovery email after they've already purchased. Connect the data — our backend platform fires webhooks on lead created, checkout initiated, checkout completed, payment issues, and shipment events. You'll need to map those events into GHL so flows trigger automatically instead of by manual CSV import. Deliverability setup — domain authentication (SPF, DKIM, DMARC), sending domain warm-up, list hygiene, and unsubscribe/CAN-SPAM compliance. Reporting — a simple dashboard or weekly view of opens, clicks, recovered checkouts, and revenue attributed to email. Requirements Demonstrated experience building email automation in GoHighLevel or Customer.io (please show me actual workflows you've built, not just campaign screenshots) Strong direct-response copywriting — we need emails that convert, not newsletters Comfortable with webhooks, API triggers, and custom fields; you can work with a technical spec and talk to a platform's dev team if needed Email design/HTML skills, mobile-first Deliverability experience: authentication, warm-up, inbox placement Nice to have Health, telehealth, supplement, or subscription/DTC experience Familiarity with advertising and email compliance in regulated health categories (all copy must avoid prohibited or unsubstantiated claims — we'll provide guardrails) Experience with SMS as a later phase (we're email-only for now, may add it)