Email Marketing Specialist (English & Turkish) – Campaign Design, Strategy & List Hygiene

We are a non-governmental organization (NGO) dedicated to academic, cultural, and community-driven initiatives. We connect with a vibrant global audience of donors, volunteers, and members, and we are looking for a talented Email Marketing Specialist to strengthen and maintain this digital bond. Project Overview: We possess an active email database of approximately 20,000 contacts, consisting of both English and Turkish speakers. We aim to launch a consistent and high-frequency email marketing campaign: 2 emails per week (approximately 8 emails per month). We need an end-to-end email marketer who will not only deploy campaigns but will also take full ownership of the operations, creative design, and database maintenance. Key Responsibilities: Campaign Strategy & Execution: Plan, schedule, and execute 8 broadcast email campaigns per month targeted at our donor and volunteer base. Email Design & Copywriting: Create visually appealing, responsive, and professional email templates (using HTML or built-in drag-and-drop editors). Craft compelling email copy in both English and Turkish that resonates with donors and drives engagement. List Hygiene & Deliverability: Monitor bounce rates, unsubscribe requests, and spam complaints. Actively clean and segment the database to remove inactive or dead emails to ensure high domain deliverability. Performance Tracking: Analyze key metrics (open rates, click-through rates, donor conversion) and provide brief insights to improve upcoming campaigns. Required Qualifications: Proven experience as an Email Marketing Specialist, CRM Manager, or Newsletter Creator. Native or Professional Fluency in both Turkish and English (Written and Spoken) is an absolute must. Hands-on experience with major ESPs (e.g., Mailchimp, Klaviyo, Brevo/Sendinblue, MailerLite, or similar). Strong eye for visual design and layout (experience with Canva, Figma, or email HTML). Understanding of email deliverability best practices (SPF, DKIM, DMARC) and database cleaning procedures. Previous experience working with NGOs, non-profits, or community-based organizations is a huge plus.