Email Marketing Specialist (Healthcare Audience) | Strategy, Deliverability, Copywriting & Design

Email Marketing Specialist Needed (B2C - Targeting Doctors, Nurses, etc.) Need a plan written up to accomplish the following. Will then hire to execute. This job is for the plan only. Also need advise on getting new email to send from, and if these need to be "seasoned" We are looking for an experienced email marketing specialist to manage ongoing campaigns targeting healthcare professionals. Our business helps medical professionals purchase homes using specialized mortgage programs and real estate expertise. We have approximately 10 segmented email lists, ranging from 100 to 5,000 contacts each, representing different healthcare professions, including: Physicians (MD/DO) Dentists (DDS) Nurse Practitioners Pharmacists Chiropractors Physician Assistants CRNAs Other healthcare professionals Project Scope We plan to send approximately 18 email campaigns per year to each specialty list. Each campaign should direct recipients to a dedicated landing page specific to their profession. Examples include: Physicians – Zero Down Financing up to $1.25M Nurses – Zero Down Financing up to $750K Chiropractors – Zero Down Financing up to $1M The goal is to educate each audience on financing options, home-buying strategies, market updates, and encourage consultation requests. We're Looking For Someone Who Can: Develop and manage ongoing email marketing campaigns Create high-converting email copy Design professional, mobile-friendly email templates Write compelling subject lines that maximize open rates Improve click-through and conversion rates Maintain excellent email deliverability and inbox placement Minimize spam complaints and spam folder placement Segment and personalize campaigns by profession Add tracking links, UTM parameters, QR codes, and clear calls-to-action Perform A/B testing on subject lines, content, and CTAs Monitor campaign analytics and provide recommendations for continuous improvement Required Experience Please apply only if you have proven experience with: Email marketing strategy Deliverability and inbox optimization Spam prevention and sender reputation management Copywriting that generates high open and click-through rates Email design and layout Audience segmentation and automation Campaign analytics and optimization Experience marketing to healthcare professionals, financial services, mortgage, or real estate audiences is a strong plus. When Applying, Please Include: Examples of email campaigns you've created. Typical open and click-through rates you've achieved. Platforms you're experienced with (Mailchimp, Klaviyo, ActiveCampaign, HubSpot, Constant Contact, etc.). Your experience improving deliverability and avoiding spam filters. A brief description of your process for planning, writing, designing, testing, and optimizing campaigns. We're looking for someone interested in a long-term relationship who can become an integral part of our marketing team and continually improve campaign performance over time.