Email Marketing Specialist for Automotive

Job Description Rvinyl is one of the leading online retailers of automotive vinyl wraps, window tint, paint protection film (PPF), dashboard kits, and automotive styling accessories. We are looking for an experienced Klaviyo Email Marketing Specialist to help grow revenue through strategic email marketing. This is an ongoing monthly retainer with the opportunity for a long-term relationship. Monthly Budget $500–$1,000 per month depending on experience and results. Responsibilities Create and schedule 4–8 email campaigns per month Build and optimize automated email flows Improve existing Klaviyo automations Segment customers based on purchasing behavior Develop A/B tests for subject lines, content, and offers Optimize deliverability and list health Monitor campaign performance and recommend improvements Coordinate promotions with our marketing calendar Provide a monthly performance report Existing Flows to Build or Optimize Welcome Series Abandoned Cart Browse Abandonment Post-Purchase Product Review Request Win-Back VIP Customers Back-in-Stock Price Drop Holiday & Promotional Campaigns Requirements Expert knowledge of Klaviyo Experience with Shopify At least 3 years of email marketing experience Strong understanding of customer segmentation Experience improving open rates, click rates, and conversion rates Ability to write persuasive marketing copy Experience designing responsive emails Strong English communication skills Preferred Qualifications Experience in automotive, aftermarket, or enthusiast brands Knowledge of SMS marketing Familiarity with Shopify Flow and automation Experience with product launches and seasonal promotions To Apply Please include: Your Klaviyo certifications (if applicable) Three eCommerce brands you’ve worked with Revenue or performance improvements you’ve achieved Examples of email flows you’ve built Your monthly retainer pricing Your typical response time Your availability Your time zone Bonus Question If you inherited a Shopify store with only a basic Welcome Series and Abandoned Cart flow, what would be the first five automations you would build, and why? About Us Rvinyl has been serving DIY automotive enthusiasts for over 20 years. We carry thousands of products from brands including 3M, Avery Dennison, ORAFOL, Inozetek, and our own Rvinyl product lines. We’re looking for a proactive marketing partner who can help turn email into one of our highest-performing sales channels.