Email Marketing Specialist for Cat Wellness Brand

We're looking for an experienced email marketer to help build the email marketing foundation for our cat wellness brand. We have a graphic designer in-house. Our goal isn't just to increase conversions, but also to maximize customer retention and encourage more customers to subscribe. Responsibilities 1. Build Our Core Email Flows Develop the copy, structure, and strategy for our core Klaviyo flows. Kindly suggest the minimal viable flow. Our designer will create the email designs, but you'll be responsible for reviewing them to ensure they follow email marketing best practices and maximize conversions. 2. Develop an Email Campaign Strategy Create a long-term email campaign strategy that helps maximize both one-time purchases and subscriptions. This includes recommendations on: * Campaign frequency per month * Subscriber vs. non-subscriber communication strategy * Content calendar and campaign framework * Promotional vs. educational email balance * How to increase customer lifetime value * How to encourage subscription upgrades over time What We're Looking For * Strong experience with email marketing * Experience working with pet brand subscription businesses * Strong copywriting skills If you're interested, please include the following in your application: - Your portfolio or examples of email flows and campaigns you've built. - Your experience working with subscription-based DTC brands. - A brief outline of how you would approach building our email flows and monthly campaign strategy to increase both repeat purchases and subscriptions. - Your proposed pricing for this project, including what's included in your scope of work. Thank you!