Email Marketing Strategist for E-commerce & DTC Brands (Flows + Campaigns)

We’re looking for an experienced Email Marketing Strategist to support retention and lifecycle marketing efforts for growing e-commerce and DTC brands. This role is focused on building and optimizing revenue-driving email systems — including automated flows, campaign strategy, segmentation, and CRM performance optimization. We’re looking for someone who understands how to turn email into a consistent, high-performing revenue channel. Scope of Work May Include: Strategy and implementation of core email flows (Welcome, Abandon Cart, Post-Purchase, Winback, Browse Abandon, Replenishment, etc.) Campaign planning, segmentation, and execution Customer lifecycle mapping and retention optimization CRM audits and performance analysis Deliverability improvements and list hygiene A/B testing and revenue optimization ESP setup and template optimization (if needed) Ideal Candidate: Strong experience with e-commerce and DTC brands Proven ability to drive email-attributed revenue growth Deep understanding of retention, LTV, and lifecycle strategy Hands-on experience with platforms such as Klaviyo, ActiveCampaign, Omnisend, Mailchimp, or similar ESPs Data-driven decision making with strong analytical skills Clear communicator with structured processes Project Details: Short-term or project-based engagement Clear scope and defined deliverables Potential for ongoing collaboration based on results Flexible start date