Email & SMS Marketing Specialist for Fashion Ecommerce Brand (Freelance | Long-Term)

We're looking for a freelance Email & SMS Marketing Specialist to support two growing ecommerce apparel brands - Maven Thread, a women's swimwear brand, and Captain & Cub, a family swimwear brand. I'm looking for someone who genuinely enjoys fashion and lifestyle brands and can create emails that feel fresh and interesting, build our brand, and naturally drive sales over time. I don't want every email to feel like another promotion, I want customers to look forward to opening them. Our ideal person is proactive and creative. I don't want to have to come up with every campaign idea or give direction for every email. I'd love someone who understands our customer, keeps up with ecommerce trends, and brings new ideas to the table, whether that's a product story, seasonal inspiration, lifestyle content, or a creative campaign that keeps customers engaged. You'll primarily work on our women's swimwear brand, Maven Thread, with the opportunity to also support our men's and kids brand, Captain & Cub. Responsibilities: -Plan and build email campaigns from concept to launch -Create SMS campaigns -Design and build emails in Redo (Redo experience is a bonus, not required) -Help develop monthly email calendars -Write engaging, on-brand copy -Update automations and customer journeys -Review campaign performance and suggest ideas to continually improve results -Bring fresh ideas instead of simply executing directions I am looking for someone who brings ideas, stays organized, communicates well, and takes ownership. The goal is for you to take ownership of our email marketing and become a true extension of our team. Current cadence: 3–4 email campaigns per week 1–2 SMS campaigns per week (varies) Ongoing optimization of automations and customer journeys as needed Expected workload: Approximately 5–10 hours per week to start, with the opportunity to grow as we expand into our second brand. Requirements: -2+ years of ecommerce email marketing experience -Strong portfolio of emails you've personally designed and built -Experience with fashion, apparel, lifestyle, beauty, or similar brands strongly preferred -Experience with Klaviyo, Redo, or similar email marketing platforms -Strong copywriting skills -Comfortable taking ownership with minimal direction Screening Questions: -Please share 3–5 emails you've personally designed and built. -What ecommerce brands have you worked with? -Which email platforms have you used? -Are you an independent freelancer or part of an agency?