Email & SMS Marketing Strategist (Klaviyo) | Audit, Optimization & One-Time Revamp

We're a growing premium e-commerce apparel brand looking for an experienced Email & SMS Marketing Strategist to audit, redesign, and optimize our retention marketing strategy. We're not looking for someone to simply build a few Klaviyo flows. We're looking for a strategic partner who can evaluate our current setup, identify where we're leaving revenue on the table, and build a scalable system that drives more revenue while reducing the amount of manual work required from our team. This is a project-based engagement focused on creating a stronger long-term foundation, with the potential for occasional consulting afterward. Scope of Work | We're looking for someone who can: - Conduct a comprehensive audit of our current email and SMS strategy. - Identify missed revenue opportunities and areas for improvement. - Analyze customer behavior, segmentation, and the overall customer journey. - Redesign and optimize our existing automated email and SMS flows. - Recommend and implement new automations where they make sense. - Review our current campaign strategy and provide recommendations on promotional cadence, launches, retention, and re-engagement. - Optimize segmentation, personalization, deliverability, and list health. - Build systems that reduce manual work while maintaining a strong customer experience. - Document recommendations and provide guidance so our internal team can manage the system moving forward. What We're Looking For - Extensive experience with Klaviyo and Shopify. - Strong understanding of email and SMS marketing strategy. - Experience increasing customer retention and repeat purchases. - Deep knowledge of segmentation, automation, customer journeys, and conversion optimization. - Strong analytical skills with the ability to turn data into actionable recommendations. - Experience working with premium DTC brands is a plus. To Apply Please include: - A brief introduction. - Brands you've worked with. - Relevant case studies and measurable results. - Examples of email/SMS strategies or automations you've implemented. - How you typically approach auditing and optimizing an existing email and SMS program. - Why you believe you'd be a good fit for this project. We're looking for someone who can think strategically, challenge our current approach, identify opportunities we may be missing, and leave us with a best-in-class email and SMS program that continues to perform well long after the project is complete. About the Brand - Premium DTC apparel brand - Streetwear, footwear, and lifestyle - Shopify + Klaviyo - Storytelling-driven marketing - Limited product drops - Community-focused brand - Strong emphasis on creative direction and customer experience - Looking to build a scalable retention marketing program