Email +SMS Marketing for E-commerce

# Shopify Email & SMS Marketing Specialist (Klaviyo) We are looking for an experienced Shopify retention marketer to help manage and optimize email and SMS marketing for multiple e-commerce brands. This role is focused on increasing revenue through lifecycle marketing, automations, segmentation, campaigns, and conversion optimization. ## Responsibilities ### Email Marketing * Create and schedule email campaigns * Build and optimize automated flows * Improve open rates, click rates, and conversion rates * Create promotional, seasonal, and product launch campaigns * Conduct A/B testing ### SMS Marketing * Create SMS campaigns and automations * Build abandoned cart, browse abandonment, and post-purchase sequences * Improve subscriber engagement and retention * Ensure compliance with SMS marketing best practices ### Shopify & Retention Marketing * Review customer journeys and identify revenue opportunities * Create audience segments and customer cohorts * Optimize abandoned cart recovery * Improve repeat purchase rates * Monitor campaign performance and reporting ## Preferred Experience * Shopify * Klaviyo * Postscript * Attentive * Omnisend * Email copywriting * Email design * E-commerce retention marketing ## To Apply Please do NOT send a generic proposal. Answer all of the following questions: 1. What was the largest percentage increase in email-attributed revenue you have personally achieved? 2. Which platform do you prefer: Klaviyo, Attentive, Postscript, or Omnisend, and why? 3. What are the first three flows you would check when auditing a Shopify store? 4. What percentage of total store revenue do you typically aim for email and SMS to generate? 5. If a Shopify store had no existing email or SMS marketing set up, how many hours would you estimate to: * Configure the platform * Build core email flows * Build SMS automations * Create templates * Complete testing and QA Please provide your total estimated hours and briefly explain your estimate. 6. Does your estimate include copywriting, design, segmentation, implementation, testing, and reporting setup? Applications that do not answer all questions will not be reviewed. ## Additional Notes We manage multiple Shopify clients and are looking for someone who can handle both initial account setups and ongoing optimization. Experience managing multiple brands simultaneously is a plus.