Email marketing specialist for healthcare campaign

A medical practice is launching a cash-pay Functional medicine/Health Anti-aging Program for adults interested in better energy, weight control, sleep, hormones, metabolism, inflammation, and long-term health. We have a targeted local list with emails and phone numbers and our website and landing page are nearly ready. We need an experienced email marketing freelancer to help create and launch a 4–6 week campaign that drives interest, landing page visits, fit-call bookings, and paid enrollments. The program’s first step is a Longevity Baseline Assessment, which includes lab testing, detailed intake, AI-assisted biomarker analysis, clinician review, and a personalized care-plan consultation. Scope of Work: Create a 4–6 week email campaign plan Write 6–8 emails with subject line options Build nurture/follow-up sequences for interested leads Suggest audience segmentation and campaign cadence Help improve open rates, click rates, and booked calls Advise on email deliverability and automation setup Coordinate messaging with landing page, SMS, calls, and webinars if needed Ideal Candidate: Experience with healthcare, wellness, functional medicine, longevity, med spa, hormone health, weight loss, or cash-pay medical programs is strongly preferred. We want messaging that feels trustworthy, educational, local, and professional — not overly salesy or generic. Please Apply With: Examples of similar email campaigns Healthcare/wellness marketing experience Your recommended approach for this launch Preferred email platform Timeline Fixed price or hourly rate This may become an ongoing monthly engagement if the launch performs well.