Emailing marketing for B2B / DTC office furniture brand

Email Marketing Specialist — VersaDesk.com About VersaDesk VersaDesk.com is a workspace solutions brand focused on helping businesses, remote workers, offices, schools, healthcare teams, government buyers, and everyday customers build better work environments. Our product lines include electric standing desk converters, full-size standing desks, ergonomic accessories, WorkNest office cubicles, Foundry Bench command-center desks, conference tables, and complete office buildout solutions. We sell directly to consumers through VersaDesk.com while also supporting B2B, dealer, corporate, education, healthcare, and bulk-order customers. We are looking for an Email Marketing Specialist who can help grow revenue through Klaviyo, lifecycle marketing, campaign planning, segmentation, automation, and retention strategy. Position Overview The Email Marketing Specialist will own the planning, execution, optimization, and reporting of VersaDesk’s email marketing program. This role is responsible for creating revenue-driving campaigns, improving automated flows, increasing customer retention, supporting product launches, promoting seasonal sales, and building segmented messaging for both DTC and B2B audiences. This person should be comfortable working inside Klaviyo, writing strong email briefs, coordinating with creative and design teams, analyzing performance, and making data-backed improvements. The ideal candidate understands ecommerce, conversion-focused copy, customer lifecycle marketing, and how email can support both immediate revenue and long-term brand growth. Key Responsibilities Email Campaign Strategy Plan and execute weekly and monthly email campaigns for VersaDesk.com, including product promotions, sales events, new product launches, educational content, customer reviews, B2B offers, and seasonal campaigns. Build a clear email marketing calendar that aligns with major promotions, product pushes, inventory priorities, paid media campaigns, SEO content, and company-wide revenue goals. Develop campaign themes around key VersaDesk product categories, including standing desk converters, electric standing desks, WorkNest cubicles, Foundry Bench desks, conference tables, ergonomic accessories, and office buildout solutions. Create email strategies for both DTC customers and B2B buyers, including offices, schools, healthcare facilities, government agencies, dealers, procurement teams, and bulk-order customers. Klaviyo Management Manage all campaign builds, scheduling, segmentation, testing, reporting, and optimization inside Klaviyo. Maintain and improve core email flows, including: Welcome series Abandoned cart flow Browse abandonment flow Checkout abandonment flow Post-purchase flow Win-back flow Product education flow Review request flow B2B lead nurture flow Quote request follow-up flow VIP/customer loyalty flow Accessory cross-sell flow Audit existing Klaviyo flows and identify opportunities to improve revenue, open rates, click rates, conversion rates, customer education, and list health. Ensure Klaviyo is properly integrated with Shopify and supports clean tracking, accurate segmentation, and reliable revenue attribution. Segmentation & Personalization Create targeted segments based on customer behavior, product interest, order history, purchase value, industry, lead source, engagement level, and buyer type. Build separate messaging strategies for: First-time visitors Returning customers Abandoned cart users High-intent product viewers Past purchasers Bulk-order buyers B2B leads Dealer prospects Education and healthcare buyers Customers interested in desk converters Customers interested in full standing desks Customers interested in cubicles or office buildouts Use personalization to make emails more relevant, including product recommendations, category-specific messaging, customer-use cases, and targeted offers. Copywriting & Creative Briefs Write or support conversion-focused email copy that is clear, persuasive, brand-aligned, and sales-driven. Create strong subject lines, preview text, headlines, body copy, calls-to-action, and promotional messaging. Develop creative briefs for designers, including email layout direction, product focus, key selling points, CTA placement, image needs, and campaign goals. Collaborate with creative, design, paid media, SEO, product, and sales teams to ensure messaging is consistent across all channels. Revenue Growth & Optimization Use email as a major revenue channel for VersaDesk.com by improving campaign performance, flow revenue, customer retention, and repeat purchase rate. Run A/B tests on subject lines, preview text, send times, offers, CTAs, layouts, product positioning, and customer segments. Identify opportunities to increase average order value through bundles, accessory add-ons, cross-sells, upsells, and category-specific offers. Support major promotions, including holiday sales, seasonal campaigns, product launches, B2B offers, and limited-time discounts. Help reduce dependency on paid media by growing owned-channel revenue through email and SMS. B2B Email Marketing Build and improve email campaigns for business buyers, including corporate offices, schools, healthcare facilities, call centers, security teams, government buyers, and procurement departments. Create nurture emails for quote requests, bulk-order leads, catalog downloads, product inquiries, and abandoned B2B leads. Work with sales and HubSpot teams to support lead follow-up, deal nurturing, and B2B pipeline growth. Develop messaging around office buildouts, ergonomic upgrades, cubicles, command-center workstations, bulk discounts, and fast workspace setup. Reporting & Analytics Track and report email performance weekly and monthly. Provide clear reporting on: Revenue from email campaigns Revenue from automated flows Open rate Click rate Conversion rate Revenue per recipient List growth Unsubscribe rate Spam complaint rate Deliverability health Flow performance Campaign performance by segment A/B test results Turn performance data into clear action items and recommendations. Create simple reports that show what worked, what did not work, what needs improvement, and what will be tested next. Deliverability & List Health Monitor list health, deliverability, unsubscribe rates, spam complaints, bounce rates, and engagement quality. Maintain clean sending practices and avoid over-sending to low-engagement subscribers. Build engaged segments, sunset flows, and re-engagement campaigns to protect email performance. Ensure email campaigns follow best practices for compliance, unsubscribe visibility, and brand trust. Required Experience 2+ years of experience in email marketing, lifecycle marketing, ecommerce marketing, or retention marketing Hands-on experience with Klaviyo Experience with Shopify or another ecommerce platform Strong understanding of email campaigns, automated flows, segmentation, and performance reporting Ability to write clear, conversion-focused copy Experience creating email briefs for designers or creative teams Understanding of ecommerce metrics, including revenue, conversion rate, AOV, repeat purchase rate, and customer lifetime value Strong attention to detail Ability to manage an email calendar and meet deadlines Comfortable working with sales, creative, paid media, SEO, and web teams Preferred Experience Experience with B2B ecommerce or office furniture, ergonomic products, SaaS, home office, workspace, or business equipment brands Experience with SMS marketing Experience with HubSpot or CRM-based lead nurturing Experience building B2B lead nurture flows Experience supporting product launches and promotional campaigns Basic understanding of landing pages, CRO, and customer journey optimization Experience with email design best practices Experience using AI tools to speed up copywriting, segmentation ideas, reporting summaries, or campaign planning Key Performance Indicators The Email Marketing Specialist will be measured on clear, revenue-focused KPIs, including: Monthly email revenue Automated flow revenue Campaign revenue Email-attributed conversion rate Revenue per recipient Click rate List growth rate Repeat purchase rate Abandoned cart recovery rate Browse abandonment recovery rate B2B lead nurture engagement Quote request follow-up performance Unsubscribe rate Spam complaint rate Deliverability health Number of campaigns launched per month Number of flow improvements completed per month A/B tests completed and documented Monthly Deliverables The Email Marketing Specialist should be able to consistently deliver: Monthly email campaign calendar Weekly promotional and content-based email campaigns Monthly performance report Klaviyo flow optimization recommendations New segment ideas A/B testing plan Campaign creative briefs Subject line and copy testing recommendations B2B nurture email improvements Revenue growth opportunities based on customer behavior List health and deliverability review Ideal Candidate The ideal candidate is organized, analytical, creative, and revenue-focused. They understand that email marketing is not just sending newsletters — it is a full lifecycle channel that supports acquisition, conversion, retention, repeat purchases, and B2B lead nurturing. They should be able to take ownership, move quickly, test often, report clearly, and constantly look for ways to generate more revenue from VersaDesk’s existing traffic, customers, and leads. Role Type Full-time or part-time depending on experience and availability. Remote, hybrid, or in-office may be considered depending on candidate fit. How to Apply To be considered, applicants should provide: Resume Portfolio or examples of past email campaigns Klaviyo experience summary Examples of flows or lifecycle campaigns they have built Any relevant ecommerce or B2B email marketing results