AI-Enabled Brand Launch Operator for Sports Betting Apparel Brand

I’m launching MINU$110, a premium sports betting-inspired apparel brand built around betting culture, historic betting moments, bad beats, backdoor covers, and clean streetwear-style design. This is an apparel/merch brand only — not a sportsbook, gambling operation, or betting advice business. I currently own and operate a 100-person company, so my time is limited. I need an experienced operator who can help turn this from a logo/concept into a real Shopify apparel brand with products, samples, supplier recommendations, packaging direction, and launch systems. This is NOT just a logo design role. This is NOT just a social media role. This is NOT just a virtual assistant role. I need someone who can think, organize, recommend, execute, and use AI tools to move fast. Current brand direction: The brand is called MINU$110. The look: - Clean black / white / green color palette - Simple front chest logo - Premium streetwear feel - Sportsbook / betting screen inspired back graphics - Minimal, insider, sports-betting-native language - No cheesy casino graphics Initial product categories: - STANDARD — clean logo tee - JUICE — slightly elevated detail tee - VIG — back graphic / historic ticket tee - CUT — premium limited drop The first collection will likely include: - Black logo tee - White logo tee - Historic betting moment shirts - Bad beat / backdoor cover inspired shirts - Possibly one hoodie Responsibilities: I need help with the full launch foundation, including: 1. Brand kit outline - Logo usage - Colors - Fonts - Brand voice - Design rules - Product naming rules 2. Product development - Recommend shirt blanks - Recommend hoodie blanks - Compare Printful, Printify, or other POD suppliers - Recommend best approach for early validation - Help create first drop/product lineup 3. Shopify setup - Store structure - Product page template - Navigation - Basic app recommendations - Product descriptions - Size guide / shipping / returns structure 4. Mockups and samples - Create or coordinate product mockups - Set up sample ordering plan - Help evaluate print quality and fit - Recommend front logo placement and back graphic sizing 5. Packaging / branding details - Recommend packaging insert - Neck label direction - Thank-you card / insert copy - Simple branded experience without overcomplicating launch 6. Launch system - 30-day launch checklist - Basic SOPs - Weekly progress updates - Clear next steps so the brand can operate without constant founder involvement Required experience: Please only apply if you have experience with most of the following: - Shopify - Apparel, merch, streetwear, or DTC ecommerce - Print-on-demand or ecommerce fulfillment - Product launches - Canva, Figma, Photoshop, or similar tools - ChatGPT / AI tools - Strong organization - Clear communication - Ability to work independently without constant hand-holding Bonus experience: - Sports betting culture - Fantasy sports - Sports content - Streetwear drops - Meta ads - TikTok Shop - Klaviyo - Influencer gifting / seeding Project structure: This will start as a 30-day paid trial project. If the fit is strong, this can become an ongoing monthly contractor/operator role. The goal of the first 30 days is to build the launch foundation, not to run the entire company immediately. Expected deliverables for the first 30 days: 1. Brand kit outline 2. First product/drop recommendation 3. Shirt blank and hoodie blank recommendations 4. POD supplier recommendation 5. Packaging / insert / label direction 6. Shopify store structure 7. Product page templates 8. Mockup/sample ordering plan 9. 30-day launch checklist 10. Weekly progress updates Important: I am looking for someone who can operate like a mini-founder for the launch buildout. I do not need someone who waits for exact instructions on every task. I need someone who can make smart recommendations, explain tradeoffs, execute, and report progress clearly.