End-to-End B2B Sales Partner / Freelance Sales Team – Water & Wastewater

# End-to-End B2B Sales Partner / Freelance Sales Team – Water & Wastewater Monitoring, Environmental Compliance We are an established Indian technology company operating in the **industrial water & wastewater monitoring, environmental compliance, automation, and instrumentation** sector. We are looking for an experienced **freelancer, sales consultant, or small sales agency/team** to manage and develop our **end-to-end B2B sales process**. This is **not just a lead-generation or appointment-setting assignment**. We are looking for a partner who can progressively take ownership of the sales cycle—from identifying the right industrial prospects to generating opportunities, conducting initial discussions, coordinating technical proposals, following up with decision-makers, and helping us close business. ## About Our Business Our solutions are primarily sold to industrial customers that operate: * Effluent Treatment Plants (ETP) * Sewage Treatment Plants (STP) * Common Effluent Treatment Plants (CETP) * Industrial wastewater discharge systems * Environmental monitoring and compliance systems Our solutions include: * Online water & wastewater monitoring systems * COD / BOD / TSS analyzers * pH, flow, DO and other online instrumentation * Online Continuous Effluent Monitoring Systems * Data Monitoring Systems (DMS) * CPCB / SPCB / CETP data connectivity and compliance solutions * Industrial IoT and remote monitoring * Effluent discharge monitoring and control * Automation and PLC/SCADA solutions * Environmental monitoring platform/software licences * Annual Maintenance Contracts (AMC) * Calibration and service contracts * ETP monitoring, optimization and digitalization solutions Our customers and prospects typically include **manufacturing plants, pharmaceutical companies, chemical industries, textile and dyeing units, food and dairy companies, engineering industries, large industrial groups, CETPs, consultants, EPC companies and environmental service providers.** ## What We Want You to Handle The selected freelancer/team should be capable of managing most of the following sales activities: ### 1. Target Market & Account Identification Research and identify companies matching our ideal customer profile. Build targeted prospect lists based on: * Industry * Location * Plant size * ETP/STP presence * Environmental compliance requirements * Pollution Control Board requirements * Existing monitoring systems * Potential requirement for AMC/replacement/upgrade * Relevant decision-makers We prefer **quality account-based prospecting over mass lead lists**. ### 2. Decision-Maker Identification Identify and reach the appropriate people within target organizations, such as: * EHS / Environment Heads * ETP / Utility Heads * Plant Heads * Engineering Heads * Maintenance Heads * Purchase Managers * Sustainability Heads * Technical Directors * Factory/Operations Heads * Business Owners / Directors ### 3. Outbound Prospecting Develop and execute a structured outbound strategy using appropriate channels such as: * LinkedIn * Email * Telephone * WhatsApp where appropriate * Existing industrial directories/databases * Industry associations * Referral networks * Other B2B prospecting methods We expect **personalized and industry-relevant outreach**, not generic bulk spam. ### 4. Lead Qualification Understand the customer's current situation and qualify opportunities based on factors such as: * Existing ETP/STP * Current monitoring equipment * Compliance requirements * Problems with existing equipment/vendor * Upcoming Pollution Control Board requirements * AMC/service requirements * Expansion or new projects * Automation requirements * Budget * Authority * Requirement * Decision timeline ### 5. Sales Meetings Conduct initial discovery calls and meetings with prospects. Our technical team can join meetings where detailed technical discussions are required. The sales partner should gradually become capable of independently conducting the **commercial and initial solution-discovery portion of the discussion**. ### 6. Opportunity Development Follow up with qualified prospects and move opportunities through the sales pipeline. This includes: * Requirement collection * Coordinating technical inputs with our team * Arranging site visits where required * Coordinating quotations/proposals * Following up on proposals * Identifying objections * Understanding competitor positioning * Tracking decision timelines * Maintaining communication with multiple stakeholders * Negotiation support * Purchase-order follow-up ### 7. CRM & Sales Pipeline Management All leads and activities should be properly recorded. We expect disciplined tracking of: * Accounts * Contacts * Leads * Opportunities * Calls * Meetings * Follow-ups * Requirements * Quotations * Expected order value * Probability of closure * Next action * Expected closure date * Lost opportunity reasons We currently use **ERPNext** and would prefer the sales process to ultimately be maintained within our CRM/ERP system. ### 8. Existing Customer Opportunities The role may eventually include identifying opportunities within our existing customer base for: * AMC renewals * Platform/software licences * Calibration * Instrument replacement * Analyzer upgrades * Additional parameters * Additional monitoring locations * Automation upgrades * ETP digitalization * Cross-selling other products and services ## Geography Our initial focus is the **Indian industrial market**, particularly industrial clusters and sectors with significant environmental compliance requirements. Experience dealing with Indian manufacturing companies and industrial decision-makers will be a significant advantage. ## Who We Are Looking For We are open to: * Experienced independent B2B sales professionals * Industrial sales consultants * Small outsourced sales teams * Specialized B2B sales agencies You should ideally have experience selling into one or more of the following: * Water / wastewater industry * Environmental monitoring * ETP / STP equipment * Industrial instrumentation * Process instrumentation * Industrial automation * PLC / SCADA * Industrial IoT * Pollution-control equipment * Environmental consulting * Industrial equipment * Technical B2B products/services **Industrial B2B sales experience is strongly preferred.** Someone whose experience is primarily selling SaaS subscriptions, consumer products, real estate, insurance, or generic digital-marketing services may not be suitable unless they can demonstrate successful complex industrial B2B sales experience. ## What Success Looks Like We are not interested in measuring performance primarily by: * Number of emails sent * Number of LinkedIn connections * Number of scraped leads * Number of calls made We care about: **Target Accounts → Conversations → Qualified Opportunities → Meetings → Proposals → Purchase Orders → Revenue** The objective is to build a **repeatable and measurable sales engine** for our business. ## Engagement Model We are looking for a **long-term relationship** if the initial engagement performs well. We are open to discussing compensation structures such as: * Monthly retainer * Retainer + performance incentive * Milestone-based compensation * Revenue / order-linked incentives We prefer a structure where both parties are incentivized toward generating **qualified opportunities and actual business**, rather than only activity metrics. ## When Applying Please do **not** send a generic agency proposal. Start your application by answering the following: 1. What industrial/B2B products or services have you sold previously? 2. Have you worked with manufacturing companies? Which industries? 3. Have you sold water treatment, environmental, instrumentation, automation, or other technical products? 4. Which parts of the sales process can you handle yourself? 5. Will the work be performed by you personally or by a team? 6. How do you normally identify target accounts and decision-makers? 7. Which outbound channels do you recommend for this market? 8. How do you qualify a B2B industrial opportunity? 9. Give an example of a complex B2B sale you helped close and describe your role. 10. What CRM systems have you worked with? 11. Are you comfortable updating all activities and opportunities in our CRM/ERP? 12. What commercial model would you propose for this engagement? 13. What would your first 30 days working with us look like? Please also include any relevant **case studies, references, or results from industrial B2B sales assignments**. ## Important We are looking for someone who can become an extension of our sales organization. If your service stops at providing a spreadsheet containing leads or booking unqualified meetings, this project will probably not be a good fit. If you understand **consultative industrial selling, multiple decision-makers, technical products, longer sales cycles, systematic follow-up, and converting opportunities into actual orders**, we would be interested in speaking with you.