Engine Optimization (AEO) & AI Search Visibility Specialist

Project Description We are looking for an experienced Answer Engine Optimization (AEO) Specialist to help increase our visibility across AI-powered search platforms, including ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, and Microsoft Copilot. The goal is to ensure our brand, website, and content are consistently referenced, cited, and recommended within AI-generated answers and conversational search experiences. This role goes beyond traditional SEO. We are looking for someone who understands how modern AI search engines retrieve, evaluate, and cite information, and can implement strategies that improve our presence across both traditional search engines and emerging AI answer engines. About Us We are a growth-focused digital marketing agency working with B2B companies in industries such as FinTech, SaaS, Forex, Real Estate, and Technology. As AI-powered search becomes a larger source of traffic and brand discovery, we want to establish ourselves as an authoritative source that AI platforms consistently reference. Project Scope The selected freelancer will be responsible for auditing, planning, and executing an AEO strategy designed to improve our visibility within AI-generated search results and answers. Key Responsibilities AI Search Visibility Audit Analyze our current visibility across ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, and Copilot. Identify opportunities where competitors are being cited and we are not. Create a benchmark report for targeted AI search queries. Answer Engine Optimization Optimize existing website content for AI discoverability and citation. Improve content structure for answer extraction and AI summarization. Implement entity-based optimization strategies. Create FAQ, Q&A, and knowledge-based content designed for AI retrieval. Technical AEO & SEO Audit and improve schema markup and structured data implementation. Improve website architecture and internal linking. Enhance E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals. Ensure content is optimized for featured snippets, People Also Ask, and AI Overviews. Topical Authority Development Build content clusters around strategic topics. Develop semantic SEO strategies that strengthen authority in our niche. Identify high-intent buyer queries and optimize for AI citations. Competitive Analysis Analyze competitors’ visibility across AI search platforms. Identify content gaps and opportunities. Reverse-engineer successful AI-cited content. Reporting & Measurement Track rankings and citations across AI search engines. Deliver monthly reports showing: AI citation growth Visibility improvements Content opportunities Recommendations for continued optimization Deliverables Complete AEO & GEO audit AI Search Visibility Report Technical SEO & Schema Recommendations Content Gap Analysis Content Optimization Roadmap AI Citation Tracking Dashboard Monthly Performance Reports Ongoing optimization recommendations Required Skills Proven experience in: Answer Engine Optimization (AEO) Generative Engine Optimization (GEO) Semantic SEO Technical SEO Entity SEO Content Strategy Deep understanding of: ChatGPT Search Google AI Overviews Perplexity Gemini Claude Microsoft Copilot Experience with: Ahrefs SEMrush Screaming Frog Google Search Console Schema Markup Tools AI visibility tracking platforms Strong analytical and reporting skills. Proposal Requirements When applying, please include: Relevant AEO / GEO case studies. Examples of websites or brands you’ve helped gain visibility in AI-generated answers. Screenshots or reports showing measurable improvements. Your approach to increasing citations in ChatGPT, Google AI Overviews, and Perplexity. The tools you use for tracking AI visibility. Estimated timeline and monthly budget. Success Metrics Success will be measured by: Increased visibility in AI-generated answers. Increased number of brand citations across AI search platforms. Growth in organic traffic from AI-powered search engines. Improved rankings for strategic commercial queries. Stronger topical authority within our industry.