Etsy Search Analytics Analyst — Data Diagnosis for Established Shop (No SEO Rewriting)

About the shop: I run an established Etsy shop (Star Seller, tens of thousands of sales) specializing in custom party and event products. I've recently completed a partial SEO update on top selling items — titles, tags, and descriptions are done. What I need now is someone who can tell me what my data says is working and what isn't. What you'll do: • Analyze exported Etsy Search Analytics data (query-level impressions, clicks, and positions) alongside shop stats and ad performance data • Identify high-impression / low-click queries and diagnose the likely cause (thumbnail, price positioning, title relevance, competition) • Assess listing-level CTR and conversion gaps across the funnel: impressions → clicks → favorites → sales • Evaluate whether Etsy Ads spend is cannibalizing organic placement or genuinely incremental • Deliver a prioritized findings report with specific, testable hypotheses (e.g., "Listing X ranks well for query Y but underperforms on CTR — test a new primary photo") What you will NOT do: • Rewrite titles, tags, or descriptions — that work is complete • Run my shop through eRank/Marmalead and hand me a keyword list — this engagement is about first-party data those tools can't see Required skills: • Strong spreadsheet/data analysis skills (pivot tables minimum; bonus for Python/R or Looker Studio dashboards) • Fluency with funnel metrics and conversion analysis • Direct experience with Etsy or Amazon seller dashboards and search performance data • Ability to clearly explain your methodology and reasoning — I want to understand the "why," not just get a list of to-dos Nice to have: • Paid search / Etsy Ads analysis experience (organic vs. paid interplay) • Prior work with handmade/custom product categories Deliverable: A written findings report (doc or slide format) with prioritized recommendations and the data behind each one, plus a 30–45 min call to walk through it. Engagement type: Fixed-price audit project to start. Strong potential for recurring quarterly analysis if the first engagement goes well. To apply, please include: 1. A brief description of a similar marketplace data analysis you've done and what it uncovered 2. Your process: what would you look at first in my Search Analytics export, and why? 3. One example (anonymized is fine) of a report or analysis you've delivered Applications that don't answer question #2 will not be considered.