Event Marketing & Audience Growth Consultant for Professional Conference

Event Marketing & Audience Growth Consultant for Professional Conference About the Project We are preparing for a November 2026 professional conference and are looking for an experienced Event Marketing & Audience Growth Consultant to review and optimize our marketing strategy. We are not looking for a general social media manager or content creator. We are looking for a strategic event marketer with a proven track record of growing audiences and increasing registrations for professional, niche, or industry-specific events. Ideally, you have experience helping grow an event from 100+ attendees toward 1,000+ attendees and can demonstrate measurable results. Our November Goals 1. Sell 250 workshop tickets We sold approximately 120 workshop tickets during Spring 2026. Our goal for November is to more than double that number. 2. Generate 100,000+ livestream views We want to significantly expand the reach of our conference livestream, including our LinkedIn Live event. Where We Are Now We have already developed our August social media calendar and are currently building our September, October, and November marketing plans. Our Spring 2026 conferences had lower engagement and registration than previous events, despite lower registration rates. We believe the late opening of registration was one contributing factor, but we want an experienced outside perspective to evaluate the entire marketing strategy. We currently use: LinkedIn – Our primary professional social channel. We post conference content, promote registration, and repost content from an industry influencer we work with. Instagram – We currently have little to no established audience. We want an expert assessment of whether Instagram should play a meaningful role in the November campaign and, if so, how to use it effectively. YouTube – We publish conference recordings, webinar recordings, and shorter video clips. We want to better leverage this existing content for audience growth, discoverability, and conference/livestream promotion. What We Need You To Do We are looking for a consultant who can: * Review our previous conference marketing and social media efforts * Review our current August–November marketing plan * Identify gaps, weaknesses, and opportunities * Recommend specific changes to our content and posting strategy * Evaluate our campaign timing and sequencing * Improve messaging and calls-to-action * Develop recommendations for increasing workshop ticket sales * Develop recommendations for generating 100K+ livestream views * Evaluate our LinkedIn, Instagram, and YouTube strategy * Recommend ways to leverage speakers, influencers, professional associations, partners, and industry communities * Review our social media design and creative execution, not just the content calendar * Identify opportunities to improve video and content delivery * Provide concrete recommendations that our internal team can implement Deliverables The primary deliverable will be an optimized November conference social media marketing plan. This will include: 1. Review of previous campaigns with key findings and recommendations 2. Review of our current marketing calendar 3. Specific updates to the August–November strategy 4. Platform recommendations for LinkedIn, Instagram, and YouTube 5. Audience growth and influencer/partner recommendations 6. Design and creative recommendations 7. Recommendations specifically tied to our 250 workshop ticket and 100K+ livestream goals 8. Final review of the revised marketing plan The project includes up to two rounds of revisions/feedback on the revised plan. Our internal team will handle implementation and day-to-day execution. Ideal Candidate You should have: * Demonstrated experience marketing professional conferences, events, associations, or niche professional programs * A proven record of growing event audiences * Experience increasing event registrations or ticket sales * Strong LinkedIn marketing experience * Experience with professional or B2B audiences * Experience with influencer, speaker, association, or partner marketing * Strong understanding of organic social media growth * Experience developing event marketing funnels * Strong understanding of social media creative and design * Ability to analyze previous performance and turn it into actionable recommendations A Strong Track Record Is Important When applying, please provide specific examples of events you have helped grow. For each example, please include: * Starting audience size * Ending audience size * Timeframe * Your role * Marketing strategies you implemented * Registration/ticket sales results * Engagement or reach results, where available Please do not send a generic list of social media accounts or campaigns you have managed. We are specifically interested in measurable audience and registration growth. Application Question Please answer the following in your proposal: Tell us about the professional event you helped grow the most. What was the starting audience, what did it grow to, how long did it take, and what specific marketing strategies drove that growth? We are particularly interested in consultants who can demonstrate that they have successfully scaled a niche professional audience, rather than simply generated high social media engagement. Project Type Short-term consulting engagement focused on strategy, review, and optimization. If the initial engagement is successful, there may be an opportunity for additional marketing strategy or consulting work supporting future conferences.