Executive Assistant — Brand Operations & Systems

# Executive Assistant — Brand Operations & Systems ### TheNickStrand.com + ChooseYourAttitude.com ----- **This role is open to Philippines-based applicants only.** Our team is Philippines-based and we are building intentionally. All communication must happen through Upwork. Anything received outside of Upwork will be dismissed without review, regardless of qualifications. **To be considered, your application must include the self-rating section at the bottom of this post.** Applications submitted without it will not be reviewed. ----- ## Who This Is For This is for someone who already operates at a high level and understands what it means to support a high-performing founder. Not someone who is working toward that. Someone who is already there. You understand urgency in a real way. Not “I’ll get to it today.” More like: something comes up, you identify what needs to happen, and you handle it. You do not wait to be told the next step when the next step is obvious. You are not someone who needs a week to figure out a new situation. You are someone who figures it out in hours and keeps moving. This is also not a role where the commitment is to a job description. The team around this brand is committed to the message, to the mission, and to the people it is built to serve. That matters here. If you are looking for a task list to check off and clock out, this is not the right fit. If you want to be part of something that has real weight behind it and grow into a true partner over time, read on. ----- ## The Company Choose Your Attitude LLC is a mindset-driven brand built on a real story and a real message: your attitude is a choice, no matter what you are walking through. That is not a marketing line. It is the foundation. Two brands make up the work you will be supporting: **TheNickStrand.com** is the personal speaking and coaching brand. Nick Strand is a keynote speaker and coach targeting entrepreneurs, business leaders, and high performers. The content, outreach, and systems on this side are built around credibility, stage presence, and transformational impact. **ChooseYourAttitude.com** is the apparel and mindset movement brand. Think community, resilience, bold visual identity, and a customer who is actively choosing to push through something hard. You will be working across both. The operations, the people, and the mission are connected. ----- ## What This Role Actually Is You are the connective tissue between all the moving parts. The founder is a keynote speaker who needs to be focused on the stage, not managing systems. Your job is to make sure everything that supports that stays organized, responsive, and moving. That means you are inside ClickUp managing tasks and keeping the team coordinated. It means you are responding to emails and outreach in the founder’s voice when needed. It means you are working inside Claude and other AI tools to help maintain operational systems. It means you are organizing assets in Google Drive so the content team can find what they need. It means when something needs to happen fast, you are the one who makes it happen. You will be working directly with a team that includes speaking management, email marketing, a website developer, and a content team producing regular output across both brands. You connect those people. You keep the information flowing. You catch the things that fall through the gaps before they become problems. Specific areas of responsibility: **ClickUp Management.** You live in ClickUp. You understand task hierarchy, views, list structure, and how to keep a workspace organized across multiple active projects and brands. You update tasks, flag blockers, and keep the team’s work visible without being asked to. **Email and Outreach.** You respond to emails and manage outreach pipelines. This includes speaking and podcast outreach, partnership correspondence, and general inbox management. You write in someone else’s voice and get it right. **AI System Support.** The brand runs systems inside Claude and other AI platforms. You are comfortable working inside those environments, maintaining knowledge bases, and helping the team get the most out of the tools we have built. **Google Drive Organization.** Assets, files, and documents need to be in the right place with the right names. You maintain the structure that already exists and flag when something is missing or misplaced. **Social Media Support.** You understand the difference between how content is built for LinkedIn versus Instagram versus TikTok. You can help layout content, coordinate scheduling, and support the content team operationally without needing to be a creator yourself. **Story and Content Database.** The brand has a growing library of story assets and content references. You help maintain and organize that so the team can pull from it efficiently. **Shopify and Apparel Brand Support.** You understand how a Shopify-based apparel business operates. You do not need to be a developer, but you need to understand the storefront, product organization, and how it connects to email and marketing. **Project and Team Coordination.** You are the person who sees what needs to happen next and makes sure it does. You are comfortable coordinating across team members, tracking deliverables, and escalating when something is at risk. ----- ## What You Must Already Know No guessing. No “I can learn it.” These are the areas where you need to have real, working knowledge before you apply. ClickUp at a real operational level. Not just using tasks. Building lists, creating views, managing a workspace across multiple projects. Google Drive organization and file management at a professional standard. Business fundamentals including sales funnels (top, middle, bottom), customer avatars, and how both shape content and outreach decisions. Email marketing platforms and how campaigns, sequences, and list segmentation work. Shopify at a working level for an apparel or product-based business. AI tools, specifically Claude. You are comfortable working inside AI-assisted systems, not just prompting for quick answers. Social media platform differences. LinkedIn operates differently than Instagram, which operates differently than TikTok. You understand those differences at a strategic and practical level. Outreach workflows for speaking, podcast, or partnership contexts. Spreadsheets. You can build and maintain organized spreadsheet documents without needing a tutorial. ----- ## The Intangibles That Matter Just As Much Urgency. When something needs to move, it moves. You do not sit on things. Ownership. If it is in your lane, you own it completely. You do not hand it back half-done. Judgment. You make decisions when decisions need to be made. You ask the one question that actually needs an answer and move from there. Commitment to the mission. The team here did not take this role as a job. They took it because the message matters to them. That same energy is what makes this team work. It is not required on day one, but it is expected to develop. Communication. You tell people what they need to know before they have to ask. If something is blocked, you say so. If something is done, you confirm it. You do not disappear. ----- ## The Team You Will Be Joining You will be working with a team that spans speaking management, email marketing, website development, and content creation. Everyone on the team has been brought in over time and is genuinely committed to what this brand is building. Over time, this role tends to become more of a partnership than a job. That is not a sales pitch. It is just what happens when someone shows up fully and stays. ----- ## Engagement Details This is a part-time contract to start. The scope grows with your performance and reliability. Rate is open based on experience. Include your expectation in your proposal. ----- ## How to Apply Your proposal must include two things or it will not be reviewed. First, a brief response to this: describe a time you supported a founder or executive in a fast-moving environment. What was the situation, what did you manage, and what happened when something urgent came up unexpectedly? Keep it to one paragraph. Second, the self-rating section below. Rate yourself honestly from 1 to 10 in each area. 10 means you have not only worked inside the tool or concept but have built full systems around it. 1 means you are new to it. This is not about filtering out interest. It is about understanding where you actually are so we can lead you correctly and build on what you bring. ----- ## Self-Rating Section Copy this into your proposal and fill in your number and one sentence of context for each. **ClickUp** — Rating: / Experience: **Social Media (general)** — Rating: / Experience: **Evergreen Content** — Rating: / Experience: **Batch Content Projects** — Rating: / Experience: **Google Drive** — Rating: / Experience: **Claude / AI Tools** — Rating: / Experience: **Email Marketing** — Rating: / Experience: **Podcast and Speaking Outreach** — Rating: / Experience: **Project Management** — Rating: / Experience: **Business Structure (avatars, funnels)** — Rating: / Experience: **Shopify** — Rating: / Experience: **Excel / Spreadsheet Builds** — Rating: / Experience: **Technology (general adaptability)** — Rating: / Experience: **Community Management** — Rating: / Experience: **Influencers and Affiliates** — Rating: / Experience: **TikTok Shop** — Rating: / Experience: **LinkedIn (vs. Instagram and other platforms)** — Rating: / Experience: ----- Philippines-based applicants only. All communication through Upwork. Anything outside of Upwork will not be considered. If you are the person this was written for, apply.