Executive Portrait Optimization & Multi-Platform Digital Asset Production

Project Objective Produce a suite of professionally optimized executive portrait assets for use across TechCrunch Sponsored Content, LinkedIn advertising campaigns, X (Twitter), media publications, investor relations materials, and corporate communications. The objective is to ensure consistent visual branding while meeting the technical specifications and editorial standards of each platform. Scope of Services 1. Executive Portrait Optimization Perform professional retouching and composition adjustments to create an editorial-quality executive portrait suitable for technology publications. Deliverables include: Optimize composition for editorial publications Increase headroom by approximately 10–15% Extend crop to include additional jacket and upper torso Position eyes near the upper third of the frame using professional portrait composition principles Preserve natural facial features and skin texture Maintain realistic colour grading and lighting Ensure consistent background colour and tone Optimize sharpness, contrast and exposure for digital publishing Export high-resolution master image 2. Platform-Specific Image Production Produce optimized versions of the portrait for the following publication formats. A. TechCrunch Sponsored Content Hero Image 1080 × 1080 px PNG and JPG High resolution Safe margins for editorial display Optimized for article hero placement B. TechCrunch Native Advertising Right Rail Advertisement 300 × 225 px Homepage / Feed Advertisement 300 × 160 px Deliverables include: Safe crop Subject positioning Mobile and desktop readability Edge-safe composition C. LinkedIn Sponsored Content Square Advertisement 1200 × 1200 px Optimized for: Sponsored Content Company Page posts Employee advocacy Mobile-first viewing D. LinkedIn Landscape Advertisement 1200 × 627 px Optimized for: Sponsored Content Website Visits campaigns Lead Generation campaigns Brand Awareness campaigns E. X (Twitter) Summary Card Image 800 × 418 px Optimized for: Website Cards Article promotion Organic posts Sponsored posts 3. Composition Optimization Each deliverable shall be individually optimized rather than resized automatically. Services include: Intelligent cropping Subject repositioning Preservation of negative space Platform-specific focal point optimization Consistent visual hierarchy Avoidance of unwanted cropping on mobile devices 4. Quality Assurance Verify that all assets satisfy the technical specifications and best practices of the respective platforms. Quality review includes: Resolution verification Pixel dimension verification Aspect ratio verification Colour consistency Compression optimization Cross-platform visual review Desktop and mobile compatibility Deliverables Asset Dimensions Format TechCrunch Hero Image 1080 × 1080 PNG, JPG TechCrunch Right Rail 300 × 225 PNG, JPG TechCrunch Feed 300 × 160 PNG, JPG LinkedIn Sponsored Content 1200 × 1200 PNG, JPG LinkedIn Landscape Ad 1200 × 627 PNG, JPG X (Twitter) Card 800 × 418 PNG, JPG Final Deliverables Fully edited master portrait Six platform-specific optimized image assets PNG and JPG versions of each asset High-resolution archival master Platform-ready files suitable for immediate upload Project Outcome Deliver a cohesive suite of executive portrait assets that align with the visual standards of leading technology publications such as TechCrunch while maximizing performance across LinkedIn, X (Twitter), investor communications, corporate websites, and digital advertising campaigns. The final assets should present a consistent, modern, and editorial-quality executive brand across all channels.