Experience Meta Ads Manager for Instagram Ads and Facebook Ads Campaign+ Pixel Audit Statement

We are looking for an experienced Meta Ads Manager to perform a complete audit of our Facebook Ads and Instagram Ads campaigns. The ideal candidate should have strong experience with Meta Business Manager, Facebook Ads Manager, Instagram Advertising, Conversion Tracking, Meta Pixel, Conversion API (CAPI), Audience Targeting, Retargeting, and Campaign Optimization. Scope of Work • Review existing Facebook Ads and Instagram Ads campaigns • Analyze campaign structure and ad account setup • Audit targeting, audiences, placements, and bidding strategies • Review Meta Pixel and Conversion API implementation • Analyze ROAS, CPA, CPC, CTR, CPM, and conversion data • Identify wasted ad spend and optimization opportunities • Review creative performance and ad copy • Audit retargeting and lookalike audience strategies • Check event tracking and attribution settings • Provide actionable recommendations to improve results Requirements • Proven experience with Meta Ads Manager • Experience managing Facebook Ads and Instagram Ads campaigns • Strong understanding of eCommerce Marketing and Lead Generation • Experience with Meta Pixel, Conversion API, and Event Tracking • Ability to identify growth opportunities and scaling strategies • Strong analytical and reporting skills Please Include • Your experience with Facebook Ads and Instagram Ads • Examples of campaign audits you have completed • Results achieved for previous clients • Industries you have worked with • Your audit process and recommendations approach Preferred Skills • Facebook Advertising • Instagram Advertising • Meta Ads Manager • Social Media Marketing • Paid Social Advertising • Facebook Ads Campaign Management • Instagram Ads Campaign Management • Facebook Pixel Setup • Conversion API (CAPI) • Conversion Tracking • Ecommerce Marketing • Lead Generation • Retargeting • Lookalike Audiences • Funnel Optimization • ROAS Optimization • A/B Testing • Creative Strategy • Shopify Marketing • Google Analytics 4 (GA4) • Google Tag Manager (GTM) We are looking for someone who can provide a detailed audit, identify opportunities for improvement, and help maximize advertising performance and return on ad spend.