Experienced Paid Media Manager

Paid Media Manager Remote (International) | Part-Time to Full-Time | Contract About Us We are an established software company providing maritime solutions to owners and operators worldwide. We are looking for an experienced Paid Media Manager to take ownership of our paid acquisition channels as we transition this function in-house. About the Role We are hiring a senior, hands-on Paid Media Manager to take full ownership of our paid advertising program, beginning with a structured handover from our outgoing agency. This is a B2B SaaS lead-generation role, not an e-commerce account. You must understand longer sales cycles, MQL and SQL qualification, CRM-based attribution, and how paid advertising contributes to qualified pipeline and revenue. The role will initially be part-time while we complete the transition and assess fit, with the opportunity to move quickly into a full-time position for the right person. We are open to candidates worldwide and will prioritise capability, ownership, and proven results over location. You must be available to work during standard US Eastern Time business hours. What You’ll Own Take full ownership of Google Ads, including Search and Performance Max, and Meta Ads campaigns. Manage the handover of existing advertising accounts from our outgoing agency. Audit campaign structure, targeting, budgets, tracking, and performance to determine what should be retained, improved, or rebuilt. Manage day-to-day campaign optimisation, including bids, budgets, audiences, negative keywords, ad copy, landing pages, and creative testing. Build and maintain accurate conversion tracking and reporting across GA4, Google Tag Manager, advertising platforms, and HubSpot. Connect advertising spend to qualified leads, sales opportunities, pipeline, and revenue—not simply clicks or form submissions. Partner with our marketing team to improve landing pages, offers, conversion rates, and lead quality. Produce clear and regular performance reports using Looker Studio or an equivalent platform. Translate performance data into specific recommendations and actions, rather than simply presenting dashboards. Recommend and, where approved, launch campaigns across additional channels such as LinkedIn Ads, YouTube Ads, Microsoft Ads, and retargeting platforms. Proactively identify underperformance, tracking problems, and budget inefficiencies. Contribute to or design advertising creative where this falls within your capabilities. What We’re Looking For: At least five years of experience managing Google Ads and Meta Ads campaigns. Demonstrated ownership of both paid media strategy and hands-on campaign execution. Proven experience managing meaningful monthly advertising budgets and improving measurable outcomes such as CPL, cost per qualified lead, CAC, pipeline contribution, and revenue. Hands-on HubSpot experience, or strong experience with a comparable CRM and marketing automation platform. Experience connecting advertising platforms with CRM data to provide accurate attribution and closed-loop reporting. Strong knowledge of GA4, Google Tag Manager, conversion APIs, pixels, tags, and tracking troubleshooting. Specific experience running B2B or SaaS lead-generation campaigns. Confidence auditing and taking over accounts previously managed by an agency. Strong written and spoken English. The ability to explain performance, problems, and recommendations clearly to marketing leadership. A self-directed working style and the ability to collaborate asynchronously with a distributed international team. Availability between 9:00 am and 5:00 pm US Eastern Time. Nice to Have Experience with LinkedIn Ads, YouTube Ads, or Microsoft Ads. Familiarity with maritime, marine, fleet management, industrial software, or another technical B2B SaaS sector. Experience with email marketing and marketing automation. Landing-page conversion-rate optimisation and A/B testing experience. Creative strategy or hands-on advertising design experience. Experience using Tableau, Looker Studio, or similar reporting and visualisation tools. Engagement Details Start: Immediate Part-time, with the opportunity to transition to full-time based on performance and fit Location: Remote and open to candidates worldwide Reporting to: Director of Marketing Availability: Standard US Eastern Time business hours Start date: Immediate How to Apply Please include the following with your application: Your résumé or CV. A brief summary of the largest monthly advertising budget you have personally managed and the results you achieved. An example of a B2B SaaS or lead-generation account you have worked on, including the commercial outcomes. Details of your experience with HubSpot, Tableau, Looker Studio, or comparable platforms. Your current availability, preferred working hours, and expected hourly rate or salary. Optional: A short video introducing yourself and explaining why you believe you would be a strong fit for the role.