Experienced PR Specialist Needed to Boost Brand Visibility

We are seeking a skilled PR Specialist to enhance our brand visibility and strengthen our market presence. The ideal candidate will have a proven track record in developing and executing effective public relations strategies. Responsibilities include crafting press releases, managing media relations, and creating engaging content for various platforms. Key Responsibilities: - Develop PR strategies aligned with our marketing goals - Consult on writing press releases, media pitches, and company announcements - Pitch stories to online publications, bloggers, and journalists - Secure placements in relevant media outlets (tech, business, Laser Engraving and cutting industries, CNC) Ideal Candidate: - Proven experience in PR, preferably in Laser Engraving and cutting industries, laser machines - Excellent writing and communication skills - Strong media network and ability to pitch to U.S. and international outlets - Knowledge of current PR tools and platforms (e.g., Muck Rack, HARO, etc.) - Creative thinker with attention to detail and storytelling skills - Experience working with startups or digital brands is a plus