Expert Copywriter for Klaviyo Email Flows for New CPG Brand DTC Ecommerce

Project Overview We already have a strong strategic foundation in place. This is not a blank-page copywriting project. You’ll receive: * Existing website copy * Existing Klaviyo email copy * Detailed client feedback on the desired direction * Brand positioning and messaging documents * Customer research and strategy documents * Brand guidelines and supporting assets Your role is to take what we’ve already built, refine the messaging, strengthen the copy, and bring it to a much higher standard. Scope Website Copy Review and improve copy throughout the Shopify storefront while maintaining the overall strategic direction. Focus on making the messaging clearer, more persuasive, and more conversion-focused. Klaviyo Email Flows Rewrite and elevate the copy for our lifecycle email flows, including: * Welcome * Browse Abandonment * Cart Abandonment * Checkout Abandonment * Post Purchase * Review Request * Replenishment * Winback (if applicable) The goal is to create emails that feel cohesive with the brand, build trust, and drive conversions. Who We’re Looking For We’re looking for someone who understands ecommerce strategy, not just writing. Ideal candidates have experience with: * Shopify ecommerce brands * Klaviyo lifecycle marketing * Conversion-focused copywriting * Premium DTC consumer brands * Food & beverage or subscription brands (preferred) You should be comfortable taking existing copy and making meaningful improvements rather than simply rewriting sentences. To Apply Please include: 1. Examples of Shopify websites you’ve written copy for. 2. Examples of Klaviyo emails or lifecycle flows you’ve written. 3. A short description of your copywriting process. 4. Why you think you’d be a good fit for this project.