Expert Level Paid Ads Manager / Lead Generator

We’re a growing marketing and content agency seeking an experienced Paid Ads Manager / Lead Generation Specialist to run and optimise our advertising campaigns across all major platforms. The ideal candidate will have proven experience generating high-quality leads specifically for marketing agencies or creative service providers. This is not a role for someone who simply manages ad campaigns. We are looking for someone capable of taking ownership of an entire growth and lead generation function, someone commercially minded, proactive, technically strong, and capable of driving results without needing to be managed. We are also looking for someone that is highly experienced in AI systems. You will lead the strategy, build, and optimisation of lead generation systems for both Northstar and our clients. This includes paid ads management, CRM integrations, automation workflows, email campaigns, and AI-powered systems. Beyond technical execution, you will also play a key role in ad strategy, helping shape the type of content required to maximise campaign performance and lead quality. Key Responsibilities: - Develop and execute lead generation campaigns across Google and all major social platforms. - Build and manage ad funnels that attract businesses in need of marketing services. - Create and AB test ad creatives, copy, and offers that convert. - Track, analyse, and optimise campaigns for maximum ROI and CPL reduction. - Provide regular performance reports and insights. - Advise on landing page improvements to boost conversion rates. Requirements: Minimum 10 years’ experience managing multi-platform paid ad campaigns. Demonstrated success generating leads for marketing or creative agencies. Strong understanding of performance metrics, tracking, and reporting. Ability to work autonomously and deliver measurable results. Familiarity with automation tools (GoHighLevel, Zapier, or similar) is a plus. What We Offer: - Long-term collaboration potential for the right candidate. - Opportunity to manage campaigns for a premium, fast-growing marketing agency with diverse clients. Deliverables • Develop and manage paid ad campaigns • Generate high-quality leads • Optimize ad performance for maximum ROI • Conduct A/B testing and analysis • Provide regular performance reports