Expert Local Marketing Operator — Paid Strategic Advisory

We're looking for a seasoned marketing operator to sit down with us and articulate how you actually think about marketing local service businesses. This is a paid advisory engagement, fully NDA'd. You can anonymize or abstract any real client examples and this doesn't touch your live client work in any way. What this is A fixed-scope consulting engagement to understand the decision logic you use when you take on a local business and decide what to do, in what order, and why. The deliverable is a written document (we'll share the structure), plus up to two working sessions to talk through and sharpen it. No campaigns are run, no client deliverables produced. This is knowledge-sharing. What we're after The reasoning: why you sequence work the way you do, what conditions have to hold before you'll spend on ads, what tells you an account will be easy or hard, what you fix first and why. You're a fit if you have Personally run end-to-end marketing for 5–10+ local service businesses and done it exceptionally well. Owned the full stack yourself: web/Google Business Profile, organic social, paid (Meta/Google), reviews & reputation, and a plus if you also have done some physical/local (mail, events, co-marketing) Fluency in an all-in-one operator stack (GoHighLevel, HubSpot, or similar) The ability to explain your decisions, not just point to results. This is a documentation engagement. Strong plus Worked across more than one vertical (e.g. trades and beauty and food) — you can tell us what generalizes vs. what's vertical-specific Have turned away or fired a client and can explain why. Know your own numbers: retention, typical ramp time, what "working" looked like Not a fit Single-channel specialists ("I'm a Facebook ads guy") Enterprise-only or e-commerce-only operators Great execution, can't explain the decisions behind it Structure & payment Fixed price, paid across milestones: Please include in your proposal: a couple of sentences on a real decision you made for a client that wasn't obvious — what you did, and why that instead of the alternative.