Expert Shopify Developer & CRO Specialist – Custom Tech Brand Store (UK Market)

We are launching a premium e-commerce tech brand tailored specifically for the UK market and are looking for a high-caliber Shopify Developer / CRO Expert to build, customize, and fully optimize our storefront. The ideal freelancer must have 3+ years of proven experience in Shopify theme development, a deep understanding of the UK e-commerce landscape, and a strong focus on Conversion Rate Optimization (CRO). We are not looking for a basic template setup; we need a fast, high-converting, and bespoke store built for high sales performance. Key Responsibilities & Tasks: Figma to Shopify Conversion: Seamlessly translate high-fidelity Figma designs into a fully functional, pixel-perfect Shopify storefront. Custom Theme Development: Use HTML5, CSS3, JavaScript, and native Shopify Liquid to build custom sections, utilize Metafields/Metaobjects, and extend theme capabilities. Product Inventory & Channels: Efficiently list tech products with optimized descriptions and seamlessly sync them across all active sales channels. App Integration & Customization: Integrate and configure essential Shopify apps (reviews, upsells, customer support) without bloating the site. UK Market Localization: Set up localized UK payment gateways (Shopify Payments, PayPal, Klarna), precise shipping zones, and standard UK legal/store policies. Analytics & Tracking Setup: Correctly integrate Google Tag Manager (GTM), GA4, Meta Pixels, and Google tracking to ensure accurate data attribution. Speed & Performance Optimization: Optimize the store’s Core Web Vitals (FCP, LCP, CLS) to achieve lightning-fast loading speeds under Shopify’s latest algorithms. Required Qualifications: Experience: 3+ years of verifiable experience developing and optimizing successful Shopify stores (experience in the tech/gadgets niche is a massive plus). Technical Skills: Strong mastery of Shopify Liquid, HTML5, CSS3, JavaScript, and headless/custom section architecture. Data-Driven Mindset: Proficient in setting up complex tracking events (GTM, GA4, Meta Pixel) for marketing campaign readiness. Execution: Highly organized, detail-oriented, and capable of delivering accurate work under tight deadlines. If you are a dedicated professional who takes pride in clean code, exceptional UX design, and conversion-focused development, we want to hear from you. Please share a brief summary of your relevant experience and examples of live Shopify stores you have developed or optimize