Expert Social Media Manager and Strategist for Growth – Luxury Retail

We are a luxury brand seeking a deeply creative Organic Social Media Growth Manager for a long-term strategic partnership. We are not looking for engagement hacks, growth loops, or automated bots. Our goal is genuine brand building, deep audience engagement, and converting followers into loyal customers through our social media activity. This is a milestone-based, contract-to-long-term role. We are starting with a single, dedicated test channel: Instagram. If you prove your ability to drive real, non-algorithmic manipulation growth and establish a high-converting aesthetic on Instagram, you will be handed complete ownership of our remaining channels, including Pinterest, TikTok, Facebook, and YouTube and other channels as well. Key Responsibilities Channel Strategy and Execution: Own the end-to-end strategy, curation, and publishing for our Pinterest account, ensuring every pin aligns with a high-end, aesthetic aligning with the luxury trends. Authentic Audience Growth: Implement purely organic strategies to increase a high-net-worth follower base and driving real, qualified traffic to our digital storefront. High-Engagement , viral Content Curation: Select, organize, and optimize visual content that sparks genuine conversations, saves, and shares from real users. Funnel Optimization: Strategically link and structure content to smoothly transition social media followers into high-intent website visitors and customers. Performance Reporting: Provide transparent monthly analytics focusing on meaningful metrics: organic reach, saves, outbound clicks, and verified community growth. Required Experience and Qualifications Luxury Brand Portfolio: Proven track record managing social channels for premium or luxury brands. You must understand the nuances of marketing to high-net-worth individuals. Platform Mastery: Deep, demonstrable expertise in Pinterest optimization (Rich Pins, keyword-rich descriptions, board curation, and trends analysis). Zero-Tolerance for Growth Hacks: Absolutely no history of using follow-unfollow strategies, engagement pods, or bot networks. We protect our brand reputation above all else. Conversion Focus: An understanding of visual commerce and how social content feeds into a premium consumer purchase journey. Project Structure Phase 1 (Trial): 30 to 60 days focusing exclusively on optimizing and scaling our instagram presence. Phase 2 (Expansion): Upon meeting performance and aesthetic benchmarks, the role expands into a long-term retainer covering Pinterest, TikTok, Facebook, and YouTube.