Face of Brand Social Media Manager needed for retail launch/regular content.

We are looking for an experienced social media manager and on-camera content creator who can become the face of our brand across TikTok and Instagram. This brand recently launched in Target, so a major part of this role will involve creating engaging organic content around our retail launch. This includes going into Target stores, filming with the product on shelf, creating “we’re in Target” launch videos, store walkthroughs, product discovery content, and videos that encourage people to check us out in-store. We are looking for someone who is comfortable being on camera, has a natural and engaging personality, and understands how to create content that feels easy to watch, organic, and native to TikTok and Instagram. Content will include: Retail launch videos inside Target Lifestyle content featuring the product naturally Trending TikTok/Reels concepts adapted to the brand Educational and entertaining product content Organic videos designed to drive engagement Behind-the-scenes and founder/brand-style content Videos that make people want to visit Target and try the product We are looking for someone who can create 50–60 videos per month minimum, around 2 videos per day. You should be able to help with ideas, filming, basic editing, captions, hooks, and making the content feel current with social trends. The ideal person: Is confident and natural on camera Has experience creating TikTok and Instagram Reels Understands organic social content and trends Can film in-store retail content, especially at Target Can create content that feels authentic, polished, and engaging Has strong creative instincts for hooks, storytelling, and retention Can post consistently and help grow brand awareness This is a great opportunity for someone who loves beauty/wellness brands, understands TikTok/Ig culture, and wants to be the recognizable face of a growing brand during a major retail launch. Please include examples of TikToks/Reels you have created, especially any on-camera content or retail/store-style content.