Facebook Ads Account Management Across Campaigns for Lead Gen

CPAs trending up across the board, audience-level data that's noisy enough to make decisions hard, ad sets that are spending without producing signal worth acting on, and a creative rotation that's running on fumes. The person we're looking for can read a breakdown by audience, placement, and creative, identify the two or three levers most worth pulling this week, pull them, and document what happened. They know when to restructure a campaign and when to leave it alone. They run tests with a hypothesis, not just to say they ran tests. Reporting comes out on a regular cadence and explains what changed, what the data says now, and what's queued up next. Scope covers campaign structure, bid and budget management, cold and retargeting audience testing, creative performance analysis with specific rotation recommendations, and weekly or biweekly reporting. Conversion path assessment too, if the funnel has obvious drop-off problems. Prior accounts with messy histories are fine. Preference for people who've dealt with inconsistent volume and actually diagnosed the cause rather than just reshuffling budgets until the number moved.