Facebook Ads Expert Needed for Performance Marketing & Lead Generation

Job Description: I am looking to hire an experienced and results-driven Facebook Ads Expert to plan, execute, and optimize advertising campaigns for my business initiatives, including digital products and online services. The ideal candidate should have a strong understanding of Meta advertising platforms, audience targeting, campaign structuring, and performance optimization with a clear focus on ROI. Scope of Work: Your primary responsibilities will include: Developing a comprehensive Facebook/Instagram ads strategy aligned with business goals Setting up and managing ad campaigns using Meta Ads Manager Conducting audience research (custom audiences, lookalikes, interest targeting) Creating and testing multiple ad creatives (copy, headlines, visuals guidance) Implementing A/B testing strategies to improve performance Monitoring key metrics such as CTR, CPC, CPA, and ROAS Optimizing campaigns to reduce ad spend wastage and improve conversions Scaling profitable campaigns based on performance data Providing regular performance reports with actionable insights Project Objectives: Increase targeted traffic Generate quality leads and/or sales Improve conversion rates Achieve cost-effective advertising performance Requirements: Proven experience managing successful Facebook/Instagram ad campaigns Strong analytical skills and data-driven mindset Familiarity with tracking tools such as Facebook Pixel and conversion APIs Ability to interpret campaign data and make strategic decisions Clear communication and reporting skills Preferred Qualifications: Experience in promoting books, digital products, or online services Understanding of funnel building and customer journey optimization Knowledge of landing page performance improvement My Expectations: I am looking for a professional who is: Results-oriented and focused on measurable outcomes Transparent in communication and reporting Proactive in suggesting improvements and new strategies Committed to continuous optimization rather than one-time setup Please note that while no one can guarantee sales outcomes, I expect well-structured campaigns that maximize visibility, improve engagement, and optimize cost efficiency. Application Instructions: When applying, please include: A brief overview of your experience Examples or case studies of past campaigns (with results, if possible) Your approach to improving underperforming campaigns Suggested initial strategy (based on general experience)